Philips Director, Marketing Spectral & Premium CT Segment in United States of America - Home Based, Massachusetts
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Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.
But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common: An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.
The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.
In this role, you have the opportunity to make life better
Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So, whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.
This is a Director level position responsible for managing the Premium CT segment of the CT business under the Business Lead for CT/AMI NA
This position is responsible for Spectral and Premium Segment CT business in NA, estimated to be € 300-400M in an overall CT market size of approximately € 900 M
Has overall control of planning, staffing, budgeting, managing expense priorities in the segment
Recommending and implementing changes to methods, processes and procedures for the segment
Manages budget for the segment and develops business case/plans as needed
You are responsible for
Responsible to develop and execute the Go to Market approach for Spectral and Premium segment CT portfolio of products, solutions, services in alignment with the Markets’ Business and overall Marketing strategy
Works with the Business to ensure perfect and flawless New Product Introductions and Launches in North America
Supports the Business Market Leader/Business Market Manager (BML/BMS) in the interactions with the Business, especially the BMC process.
Supports and coaches the Modality Sales and Clinical teams in the Market as a one point contact to the Business and ensures Marketing strategy and plans are aligned.
Portfolio of products, solutions and services is large and complex Marketing Plan and Execution
Supports creating the Health System Marketing Plan for the Market by providing Customer’s Audience and Personas pains and need as well as Business specific insights, in alignment with the global Portfolio and Business Strategy
For the Spectral and Premium Segment CT portfolio, provides input for content and requirements for the campaign programs of reputation, demand generation (incl. for IB, Cross- and Upsell), loyalty and sales enablement in collaborations with business. cluster, and market Engagement Strategy
Responsible for driving customer satisfaction for their assigned audiences
Drives the Customer’s Audience/Personas based approach and Business specific execution of the business, cluster, and market Marketing Plan and translating and aligning those with the BMC plans
Supports the BMC process (prioritized Customer segments, products, services, and solutions) around the marketing enablers and marketing metrics
Provides Market and Customer Insights and Trends regularly to the Business (i.e. how do they change according to changing/evolving ecosystem)
Performance Management of assigned Portfolio of Products, Solutions, and Services
Responsible for driving cross-functional team on local product launches on identified Customer/Audience/Personas in line with the global strategy and the overall market's business and marketing strategy
Marketing Sales Enablement
Works on complex issues where analysis of situations or data requires an in-depth knowledge of the company.
Participates in corporate development of methods, techniques and evaluation criteria for projects, programs, and people.
Ensures budgets and schedules meet corporate requirements.
You are part of
This is a senior management position responsible for managing the Spectral and Premium Segment of the CT business in North America
Responsible for the achievement of relevant metrics for the efforts and deliverables, and meeting the goals and objectives
Determines methods and procedures on new assignments and may coordinate activities of various functions / departments.
The level is determined by the size of the geographic area of responsibility and the size and significance of portfolio for which the incumbent is responsible.
Contributes by recommending and implementing changes to methods, processes and procedures
Influence on a Business magnitude: € 30-100 M.
To succeed in this role, you’ll need a customer-first attitude and the following
Bachelor’s degree and>5 years of industry related experience required. Master’s degree preferred.
Experience in marketing technology, healthcare or diagnostic imaging products or solutions
Clinical or technical expertise in computed tomography preferred
Sales or marketing experience
Has a broad knowledge of CT products, applications, and services
Complete knowledge and understanding of the Marketing processes
Capable of leading a cooperative effort among members of multifunctional teams
Strong experience in marketing technology, in healthcare domains, incl. creating customized value propositions to customers
Strong expertise in Computed Tomography required.
Experience as an integrator in a dynamic market and /or matrix organization
Experience with leading a cross functional team
Experience to work in a business with complex market/channel structures
In return, we offer you
US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa.
How we work at Philips
Our newly adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart – which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home – for our hybrid roles.
Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.
Our hybrid working model is defined in 3 ways:
We believe in the importance of impactful collaboration: There's a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem-solving.
We embrace flexibility: Choosing where, when, and how to work can vary according to task and team schedules. Flexibility isn’t office or online, it means choosing the space that works best for you, your teams, and our customers on a case-by-case basis.
We want to be at our best: The way we work, and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.
Visit our careers website to explore what it’s like working at Philips, read stories from our employee blog, find information about our recruitment process and answers to some frequently asked questions.
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As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.
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