C.H. Robinson Product Marketing Manager - REMOTE in Tewksbury, Massachusetts
C.H. Robinson solves logistics problems for companies across the globe and across industries, from the simple to the most complex. With $28 billion in freight under management and 2.5X larger than the next largest North American freight broker, we are one of the world’s largest logistics platforms with our 100,00 customers and 85,000 contract carriers. Our global suite of services accelerates trade to seamlessly deliver the products and goods that drive the world’s economy. Our technology is built by and for supply chain experts to bring faster, more meaningful improvements to our customers’ businesses.
CH Robinson is seeking an experienced Product Marketing Manager to design and lead an integrated go-to market program that focuses on matching the right CH Robinson solution to shippers and carries. This position will drive all aspects of the product marketing which include competitive product analysis, defining personas and target audiences, key differentiators, hypothesizing use case and validating them in market. At CH Robinson, you will use your passion and experience in collaboration with your team mates to keep the world moving. You will iterate the product directly with customers to ensure we build prioritized experiences and features to drive growth. You will have the opportunity to collaborate with software engineers, commercial business teams, corporate marketing, program managers and product managers on high visibility projects in an environment that is challenging, rewarding, and promotes creativity, personal development, and fun.
The work is considered critical and vital to C.H. Robinson’s worldwide logistics operations and its continued growth and success.
C.H. Robinson recognizes the importance of workplace flexibility. We are committed to providing a remote-friendly work environment, both now and in the future. Our global technology teams will continue to have the flexibility that enables you to work where you are most effective, whether that be remote or in the office.
DUTIES AND RESPONSIBILITIES
The duties and responsibilities of this position consists of, but are not limited to, the following:
Partner with Product and UX teams to develop a comprehensive research agenda to inform product and marketing strategy for product(s).
Position and craft key differentiators and functions for carrier and shipper products, features, and services, and ensure its adoption among internal and external audiences
Assist w/ Product leaders, commercial leaders, and corporate marketing to develop a Go-To-Market launch strategy focused on measurable impact
Systems thinking with technical experience to provide value added participation in discussions and decision-making processes
Partner with Marketing and PR teams to increase awareness, trial, and engagement of your product(s)
Define target audience for product (s) and ensure all data attributes are captured
Partner closely with global sales leaders to identify highest leverage needle-movers to the business and create product sales playbooks for their teams
Partner with Marketing to Ideate and run creative, impactful campaigns that celebrate and drive adoption of shippers and carriers
Create direct customer feedback loop -Iterate the product directly with customers to ensure we build prioritized experiences and features to drive growth
Partner closely with product management and business leaders to prioritize the product roadmap through sharing qualitative and quantitative customer insights
Other duties or responsibilities as assigned according to the team and/or country specific requirements
Bachelor’s degree or equivalent work experience and a high school diploma/GED
Minimum 8 years of product/technical marketing experience
Experience working in a two-sided marketplace
Logistics industry experience
Experience working in an agile or lean methods and scrum framework
Exceptional written and verbal communication skills, including presenting, content development, and editing
A proven track record of partnering with product management, influencing roadmaps, and bringing products to market
The ability to use insights to develop solutions and compelling value propositions to solve customer pain points
A history of cross collaboration of successful go-to-market (GTM) campaigns, integrated marketing, and launch plans for a variety of products, programs, or services
The ability to mentally shift gears, from building an informed, high-level strategy to diving into the details while executing at a high bar
A successful track record of working cross functionally with a diverse stakeholder group (technical, corporate marketing, commercial, operational) and bringing out the best in others
Direct product marketing experience with a proven track record
Ability to thrive in a fast-paced, “get it done” environment
Ability to position innovative products and tell compelling stories through sales narratives and marketing collateral
Values a diverse and inclusive work environment
Equal Opportunity and Affirmative Action Employer
C.H. Robinson is proud to be an Equal Opportunity and Affirmative Action employer. We believe in equality for all and celebrate the diversity of our employees, customers and communities. We believe this increases creativity and innovation, drives business growth and enables engaged and thriving teams. We’re committed to providing an inclusive environment, free from harassment and discrimination, where all employees feel welcomed, valued and respected.
Affirmative Action Employer/EOE/M/F/Disabled/Veteran
Your Health, Wealth and Self
Your total wellbeing is the foundation of our business, and our benefits support your financial, family and personal goals. We provide the top-tier benefits that matter to you most, including:
Two medical plans (including a High Deductible Health Plan)
Prescription drug coverage
Enhanced Fertility benefits
Flexible Spending Accounts
Health Savings Account (including employer contribution)
Dental and Vision
Basic and Supplemental Life Insurance
Short-Term and Long-Term Disability
Paid and floating holidays
Paid time off (PTO)
Paid parental leave
Paid time off to volunteer in your community
Charitable Giving Match Program
401(k) with 6% company matching
Employee Stock Purchase Plan
Plus a broad range of career development, networking, and team-building opportunities
Dig in to our full list of benefits on OUR CULTURE (https://jobs.chrobinson.com/culture) page.
Why Do You Belong at C.H. Robinson?
Standing out among the world’s largest logistics platforms, C.H. Robinson solves logistics problems for companies across the globe and across industries, from the simple to the most complex. For 100+ years, our global suite of services has innovated trade to seamlessly deliver the products and goods that drive the world’s economy. With 20 million shipments annually for 100,000 customers, and millions of dollars contributed to support causes that matter to us, our people and technology literally move the world.
As a FORTUNE 200 company, FORTUNE has also named C.H. Robinson one of the World’s Most Admired Companies 2022. Headquartered in Eden Prairie, Minnesota, we are proud to be recognized as one of LinkedIn’s Top Companies in Minneapolis-St. Paul 2021. And we’re not stopping there… Join us as we collaborate, innovate, and work as one global team to make life better and more sustainable for our customers, communities, and world.
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