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Thermo Fisher Scientific Director, Digital Marketing & eBusiness in Tewksbury, Massachusetts

When you’re part of the team at Thermo Fisher Scientific, you’ll do meaningful work, that makes a positive impact on a global scale. Join 80,000 colleagues who bring our Mission to life each day to enable our customers to make the world healthier, cleaner and safer. You’ll find the resources here to achieve your career goals and help take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

How you will make an impact?

We are seeking an experienced Digital Marketing Director to lead our search engine marketing, data marketing, social media, paid media, content development and publishing, eStorefronts / eCommerce, and marketing analytics to success for our Laboratory Chemicals Division at Thermo Fisher Scientific. At Thermo Fisher we strive to deliver best-in-class customer experience and industry results. We have won several industry awards for web and digital marketing. The individual who best fits this role will be one who is passionate to lead, has a vision for the future of the web and mobile, and is determined on delivering results while continuously improve our customers’ experience with digital channels. To be successful, the candidate for this role must be comfortable working in a highly matrixed environment in a global organization and collaborating with large teams across the company.

The LCD Digital Marketing Director will be an experienced marketer who can evangelize and train our marketing organization about digital media as well as support a team of talented professionals on executing. She/He will set the future direction, strategy, and vision for LCD’s digital customer experience achieving loyalty and mind-share. This role will work across the business units, regions and divisions to ensure that eCommerce and digital channels are integral part of the marketing mix and that the objectives of channel preference are delivered.

What will you do?

  • Leads the development and delivery of the Division’s Digital Marketing Strategy, Annual Operating plan, processes and technology implementation, as well as reporting and thorough ROI analysis

  • Develops and integrates all the LCD digital channels and optimizes the mix to ensure superb customer experience while meeting efficiently and effectively the business objectives

  • Partners with the business cross-functional teams to develop, execute and measure integrated digital marketing campaigns, aligned with business goals and engaging our customers in loyal and satisfying relationships

  • Owns the divisions eStorefronts, and collaborates with eBusiness and IT teams, across the organization, in development and optimization of these channels for overall success and eCommerce growth

  • Accountable to achieve eCommerce revenue, EBITA, and all digital marketing KPI targets as mutually established with the business

  • Provides strategic guidance and develops the members of the digital team to ensure they are staying up to date with changes in the digital marketing space

  • Represents the Division’s needs in digital and ebusiness projects and teams across divisions and groups at Thermo Fisher Scientific

  • Influences and educates the wider LCD marketing organization to adopt and deploy new marketing media and emerging online (web and mobile) marketing and selling tactics and technologies

How will you get here?

Education:

  • BA/BS in major in business or technical field; MBA, advance degree or equivalent professional experience preferred

Experience, knowledge, skills, abilities:

  • Min. 10+ years’ experience in customer-driven digital marketing, advertising, or eCommerce from consumer or technology industries

  • Proficiency in all aspects of online marketing programs using Google AdWords, Display, and paid social networks such as Facebook, Twitter, LinkedIn and YouTube

  • Extensive experience in successfully leading large, and remote teams of digital marketers who consistently deliver creative, customer engaging marketing digital programs

  • Experience with planning, executing, and tracking large marketing budgets

  • Proficiency in developing content strategies while considering user experience and SEO

  • Understanding of basic user experience (UX) design and capturing the most from your content. Must be comfortable with HTML programming.

  • Analytics report design and strategy - understanding the appropriate KPIs to show success and setting appropriate metrics and targets; Experience with web analytics platforms (Google Analytics, Adobe Web Analytics, etc.)

  • Excellent communication skills and ability to present to senior leaders on a regular basis

  • A passion for learning and testing new marketing best practices

  • 20-25% travel

Non-Negotiable Hiring Criteria:

  • Excellent process improvement skills and track record.

  • Demonstrated ability to operate independently with broad guidance against a framework of defined business objectives.

  • Strong (written and verbal) communication and interpersonal skills. Clear communicator that is collaborative and able to build strong relationships quickly.

  • Strong time management, organizational, planning and prioritization skills.

  • Intellectual curiosity and strong willingness to learn.

At Thermo Fisher Scientific, each one of our 80,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.

Apply today! http://jobs.thermofisher.com

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

Accessibility/Disability Access

Job Seekers with a Disability: Thermo Fisher Scientific offers accessibility service for job seekers requiring accommodations in the job application process. For example, this may include individuals requiring assistance because of hearing, vision, mobility, or cognitive impairments. If you are a job seeker with a disability, or assisting a person with a disability, and require accessibility assistance or an accommodation to apply for one of our jobs, please submit a request by telephone at 1-855-471-2255*. Please include your contact information and specific details about your required accommodation to support you during the job

application process.

*This telephone line is reserved solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes, such as not being able to get into the career website, following up on an application, or other non-disability related technical issues will not receive a response.

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