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Performance Food Group Vice President of Sales in Taunton, Massachusetts


Job Title:

Vice President of Sales


Performance Foodservice Boston (0561)

Job Description:

Position Summary:

Responsible for the senior sales and marketing leadership, fiscal planning, setting strategy and attaining targets. Also responsible for establishing sales territories and goals, sales, training and market research. This leader is a member of the OpCo senior leadership team, reporting to the Opco President, and is responsible for management and direction of the Sales and Marketing Department staff, achieving performance metrics, expense and revenue management, and compliance with established safety standards and government regulations.

Position Responsibilities:

  • Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.

  • Develops and manages sales/marketing operating budgets.

  • Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.

  • Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.

  • Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.

  • Establishes and maintains relationships with industry influencers and key strategic partners.

  • Guides preparation of marketing activity reports and presents to executive management.

  • Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

  • Directs sales forecasting activities and sets performance goals accordingly.

  • Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.

  • Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.

  • Represents company at trade association meetings to promote product.

  • Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.

  • Coordinates liaison between sales department and other sales related units.

  • Analyzes and controls expenditures of division to conform to budgetary requirements.

  • Assists other departments within organization to prepare manuals and technical publications.

  • Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.

  • Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.

  • Directs product research and development.

Req Number:


Address Line 1:

225 John Hancock Road

Job Location:

Taunton, Massachusetts (MA)


1st Shift

Full Time / Part Time:

Full Time

EEO Statement:

Performance Food Group and/or its subsidiaries (individually or collectively, the "Company") provides equal employment opportunity (EEO) to all applicants and employees, regardless of race, color, national origin, sex, marital status, pregnancy, sexual orientation, gender identity, religion, age, disability, genetic information, veteran status, and any other characteristic protected by applicable local, state and federal laws and regulations. Please click on the following links to review: (1) our EEO Policy ( ; (2) the "EEO is the Law" poster ( and supplement ( ; and (3) the Pay Transparency Policy Statement ( .

Required Qualifications:

Required Education: Bachelors

Required Experience: 10 Years + in a sales leadership position in the foodservice distribution industry


Performance Foodservice

Job Category:


Preferred Qualifications:

Preferred Education: Masters/MBA

Preferred Experience: 10 Years +; Prior experience managing a complex salesforce that spans a large demographic area



Company Description:

Performance Foodservice, PFG’s broadline distributor, maintains a unique relationship with a variety of local customers, including independent restaurants and hotels, healthcare facilities, schools, and quick-service eateries. A team of sales reps, chefs, consultants and other experts builds close relationships with each customer, providing advice on improving operations, menu development, product selection and operational strategies. The Performance Foodservice team delivers delicious food, but also goes above and beyond to help independent restaurant owners achieve their dreams.


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