Massachusetts Creative Jobs

MassHire Job Quest Logo

Job Information

Gray Television Sales Manager (Digital/Local) in Springfield, Massachusetts

Sales Manager (Digital/Local) Job Summary/Description: Western Mass News (ABC 40, CBS3, Fox6) is looking for a highly qualified candidate to become a Sales Manager with both Local & Digital sales management responsibilities. The ideal candidate has a solid track record of successfully driving new local direct revenue through both television broadcast & digital solutions. We are looking for an experienced leader who loves building, coaching & mentoring a team of sales professionals and assistants and will lead by example in developing & growing a network of relationships within the community. Strong technical expertise is also a must - pricing & inventory management, negotiating business to drive revenue & share and pending/forecasting/budgeting. We have a great culture & talented sales team driven to succeed. Duties/Responsibilities will include (but not limited to): - Ensure the station achieves monthly, quarterly and annual digital revenue goals - Maximize digital revenue by managing digital advertising inventory and pricing - Coach and lead individual Account Executives to grow digital revenue and drive new business - Ensure that all digital marketing materials are up-to-date and assist the team with building digital solution proposals - Attend client meetings with the sales team to present solutions and assist Account Executives with closing and executing campaigns - Work in collaboration with sales management to foster & promote a positive, successful culture. - Passion for recruiting, coaching, training and developing multi-platform sellers. - Maintain effective internal systems and processes to ensure the development of new and existing accounts and to help keep AEs accountable & on track to achieve/exceed revenue goals. - Cultivate & maintain excellent agency and direct relationships with existing & new clients. - Possess emphatic levels of customer service with the goal to exceed clients\' expectations. - Strong understanding of marketing, promotions, sponsorships, community outreach programs & advertising with an emphasis on creating strategies that grow revenue & support local businesses. - Work in partnership with the sales management team to forecast revenue, manage budgets, and execute strategic plans. Qualifications/Requirements: - Candidate must possess strong leadership, motivational and sales experience in addition to a proven track record of top performance. - Exceptional skills in recruiting, coaching, and training sellers. - A minimum of 3 years of experience in local television broadcast and/or digital sales management, strategic planning and a proven track record of leadership and sales success, including development of new local direct revenue & agency negotiations. - Solid understanding of how television & digital products work together to create success for clients. Very strong digital product knowledge to include a full suite of solutions - OTT/CTV, streaming, targeted display & video, social media, email marketing, SEM/SEO, etc. - Goal-oriented, driven & know how to motivate a local sales team to achieve their sales goals. - Can multi-task & manage multiple projects, communicate across departments, and ensure projects & campaigns are executed as proposed and sold. - Strong organizational, written, and presentation skills within a fast-paced environment. - Ability to build and maintain positive customer relationships. - Competitive, persuasive (ability to overcome objections), energetic, and self-motivated traits. - Proficient in key industry software platforms / Wide Orbit, WOMS, Matrix, Excel, PowerPoint, etc. - Bachelor\'s degree from a four-year college or university preferred. - Must have a valid driver\'s license, good driving record and auto insurance. Interested applicants may go to, you may type in the job title, station call letters, or click on \"apply now\", upload your resume, cover letter, nd references