MassMutual Financial Group Creative Content Manager in Springfield, Massachusetts

Since 1851, MassMutual’s commitment has always been to help people protect their families, support their communities, and help one another. This is why we want to inspire people to Live Mutual. We’re people helping people.

A career with us means you will work alongside exceptional people and be empowered to reach your professional and personal goals. Our employees are the foundation of what makes MassMutual a strong, stable and ethical business. We seek and value unique and varied perspectives and experiences because we believe we are stronger when all voices are heard. We invite you to bring your bright, innovative ideas to MassMutual as we continue to help millions of Americans rely on each other.

Together, we’re stronger.

Description

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The Creative Content Manager is a dynamic, collaborative role within the Marketing Planning & Deployment team. This role will be responsible for developing and executing on the creative direction for MassMutual’s local advertising platform.

As a creative leader, the incumbent will:

  • Identify, develop and measure advertising campaigns that amplify and extend the MassMutual master brand across diverse local markets and market segments.

  • Develop a broad portfolio of on-brand, compliant creative assets across a range of media including digital, print, OOH, and video.

  • Drive the creative vision for local advertising, maximizing the effectiveness of the content and monetizing the co-branding of content with our field partners (firms and advisors).

  • Develop and manage an annual content calendar that is aligned with national brand campaigns, business partner priorities, and industry events.

  • Demonstrate ROI on all content and campaigns, in partnership with the Field Advertising Lead.

  • Act as the central point of contact for advertising content creation across a wide range of internal and external business partners, building strong alignment between the MassMutual master brand and local extensions.

  • Optimize current and future processes to ensure efficient development and delivery of creative assets across a variety of stakeholders (including Marketing & Business Development, Product, Sales, HR and others).

  • Plan, write and edit financial and technical copy, promotional materials, and digital advertising.

  • Manage a portfolio of creative vendors to supplement our in-house capabilities, as needed

The successful candidate will possess the following skills and qualities:

  • Proven experience in developing and executing multi-disciplinary content strategies across a range of media

  • Solid professional portfolio of past multi-channel advertising work, with examples of experience with digital, OOH, print and direct response messaging

  • Deep expertise in advertising, brand management and technical writing, preferably at an agency

  • Ability to independently assess business needs and develop cross-functional solutions; proven track record of delivering tangible ROI on content campaigns

  • Ability to handle ambiguity and scope/requirement changes, and work across disciplines with minimal supervision

  • Ability to prioritize and execute on deliverables in deadline-driven environment

  • Strong project management, planning, and client management skills

  • Excellent written and oral communication ability

Ranked No. 93 in the annual FORTUNE ® 500 Ranking (FORTUNE ® Magazine, June 2018) and recognized as a World’s Most Ethical Company by Ethisphere, MassMutual is guided by a single purpose: We help people secure their future and protect the ones they love. As a company owned by our policyowners, we are defined by mutuality and our vision to put customers first. It’s more than our company structure – it’s our way of life. We are a company of people protecting people. Our company exists because people are willing to share risk and resources, and rely on each other when it counts. At MassMutual, we Live Mutual.

CORE VALUES

Focus on the Customer: We understand our customers well and look for every opportunity to deliver an experience that is clear, easy, personal, human, empowering and trustworthy.

Act with Integrity: We deliver on our promises by being open, honest and humble and by adhering to the letter and spirit of applicable laws, rules, regulations and company policies.

Value People: We respect and learn from each other’s diverse backgrounds, experiences and ideas. We engage and develop people to their greatest potential.

Work Collaboratively: We work together to achieve results by actively listening, seeking, understanding and creating solutions as a unified team driving toward one company, one culture, one brand.

Achieve Results: We focus on winning by exceeding expectations and getting better – everyone, every day.

For more information, visit www.massmutual.com or find us on Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram and Pinterest.

MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.

At MassMutual, we’re fostering an inclusive and dynamic environment where our employees are valued for who they are and can build successful careers. For us, diversity and inclusion is more than a goal, it’s the only way forward.

• 100% rating on the Human Rights Campaign Corporate Equality Index (2018)

• National Association for Female Executives Top Company for Executive Women (2018)

• Disability Equality Index® (DEI) Best Place to Work for Disability inclusion (2018)

• Working Mother Media 100 Best Company (2017)

• Military Friendly Employer (2018)