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Newell Brands Sr. Manager, Brand Marketing Home Fragrance in South Deerfield, Massachusetts

Sr. Manager, Brand Management

South Deerfield, Ma

We have built our business on the idea that home fragrance can provide comfort, inspire joy, indulge the senses, and bring people together. We don’t think there is anything better than having the privilege to be part of creating new memories and making special moments even more special. And since we don’t think anyone can hold a candle to our employees – we believe that you will work with some of the best people in the industry, every day.

Job Summary:

Accountable for developing the brand innovation and communication strategies for a product grouping(s) within a brand to build consumer demand and market share, grounded in deep consumer, product, and market understanding. Senior Managers develop brand strategy, pricing strategy, innovation, product portfolio management and brand communication plans, often with the assistance of direct reports.

Job Responsibilities:

Strategy

  • Recommends edits to the clear, differentiated, global brand positioning, and revisions to the consumer target consistent with the global positioning. Drives key brand, category or portfolio category initiatives that effectively reach and connect with target consumers.

  • Familiar with global brand(s) standards and design language and ensures consistency with brand positioning. Acts as a brand champion across the business. Drives product packaging projects to be consistent with product communications hierarchy and brand(s) standards. Works collaboratively with Design Center to participate in global design initiatives.

Innovation

  • Provides new thinking around brand or category innovation unlocking true white space or new to the world innovation. Executes new means for stimulating creativity, insight collection or idea generation leading to new to the world insights and product concepts.

  • Authors compelling concept statements for innovation and uses experience and market and consumer knowledge to prioritize ideas.

  • Works collaboratively with R&D and Consumer & Market Insights (CMI) to develop and create a brand &/or category innovation strategy, including role of sustaining and breakthrough innovation, new categories, and new market spaces. Includes innovation in brand communication, business model or strategic partnership. Can explain the innovation strategy to others.

  • Effectively creates and presents a robust business case through the gate-keeping process aligning executive leadership to a brand’s innovation strategy.

  • Directly responsible for management across a broad portfolio balancing rhythm of entering or exiting product classes or SKUs and extending life cycles. Executes a strategic plan to leverage portfolio across regions and channels.

Brand Communication

  • Establishes clear objectives for brand communication and a vision for short and long-term success.

  • Participates in annual brand planning process to set a fully integrated marketing plan and programming utilizing the full marketing mix of advertising, promotions, and trade, working with the Brand Activation and Trade Marketing teams.

  • Accountable for delivering marketing objectives and strategies for the upcoming year. Executes brand communications across brands, countries and regions with purposeful differentiation and reapplication based on portfolio and category strategies.

  • Participates in briefing agencies on communication objectives, advertising and media plans. Works with Brand Activation team to monitor agency execution of specific tactics.

  • Completes ROI analysis on projects and recommends changes to strategy as needed.

Insights

  • Applies deep understanding of the consumer to both short and long-term decisions. Links independent insight and observations to form a holistic, proprietary understanding of the consumer and leverages as a competitive advantage. Translates marketplace insights into winning strategies and tactics for the brand.

  • Educates others on the consumer and marketplace.

  • Informs marketing metrics, key brand, and quality measures to track and understands the underlying drivers and interaction of each metric.

  • Identifies gaps in marketplace understanding and champions analyses to fill these gaps.

  • Gives input to the Consumer & Market Insights (CMI) team on the learning objectives and action standards for insight projects.

  • Develops deep category knowledge across multiple categories and brands.

Pricing

  • Analyzes shopper insights and market data to recommend pricing objectives, strategies, and guardrails for key skus or categories. Applies price modeling information to manage price. Utilizes product, pack configurations and brand architecture to exploit price ladder.

  • Leads pricing audits to evaluate opportunities to extract maximum value from the market and recommend audit cadence, action steps and communicates strategy across channels.

  • Trains others on the relationship between pricing measures and brand equity.

  • Identifies key promotional windows based on target consumer behavior and recommends promotion depth and frequency guidelines.

People Development

  • Sets clear objectives and prioritizes initiatives for self and team. Assigns clear projects and tasks to direct reports and coaches and develops their skills. Performs semi-annual performance reviews for team members.

  • Collaborates with brand management peers to share marketing best practices.

Qualifications

  • Four-year college degree, MBA Required

  • 6+ years of equivalent marketing experience

  • 6+ years of CPG Brnad Management experience

  • 20% travel required

  • Has worked on a business with global or international exposure. Demonstrates an understanding of differences between countries and cultures.

  • ExperienceTranslating marketing objectives into strategies and plans. Proven success in creating a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase.

  • Recommending pricing strategies and guardrails, and managing price to extract maximum value.

  • Successfully launched several new products from concept stage through commercialization and in-market success. Has successfully managed a product portfolio.

  • Strong decision-making background in ambiguous environments with a bias for action.

  • Demonstrated success working in a matrix environment.

  • Strong communication skills and ability to develop materials for corporate strategy and business review meetings.

  • Proven ability to manage and develop a team.

  • Fluent in English.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal OpportunityEmployers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Newell Brands is an equal opportunity and affirmative action employer. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law.

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