Newell Brands Manager, Brand Marketing in South Deerfield, Massachusetts
The Manager, Brand Marketing will be accountable for developing the brand innovation and communication strategies for a product grouping within Home Fragrance to build consumer demand and market share, grounded in deep consumer, product, and market understanding. Brand Marketing Managers develop brand strategy, pricing strategy, innovation, product portfolio management and brand communication plans, sometimes with the assistance of direct reports.
Responsible for Brand Strategy to drive key brands, categories and portfolio category initiatives that effectively reach and connect with target consumers.
Acts as a brand champion across the business. Drives product packaging projects to be consistent with product communications hierarchy and brand(s) standards. Works collaboratively with Design Center to participate in global design initiatives.
Works collaboratively with R&D and Consumer & Market Insights (CMI) to develop and recommend a brand &/or category innovation strategy, including role of sustaining and breakthrough innovation, new categories, and new market spaces. Includes innovation in brand communication, business model or strategic partnership.
Participates in annual brand planning process to set a fully integrated marketing plan and programming utilizing the full marketing mix of advertising, promotions, and trade, working with the Brand Activation and Trade Marketing teams.
Analyzes shopper insights and market data to recommend pricing objectives, strategies, and guardrails for key SKUs or categories. Applies price modeling information to manage price. Utilizes product, pack configurations and brand architecture to exploit price ladder.
Sets clear objectives and prioritizes initiatives for direct reports. Assigns clear projects and tasks and coaches and develops their skills. Performs semi-annual performance reviews for team members.
Four-year college degree, MBA preferred
4-6 yearsof equivalent brand marketing experience, preferably with a global consumer-packagedgoods company.
Experiencetranslating marketing objectives into strategies and plans. Proven success in executing a comprehensivemarketing plan that is integrated across multiple consumer touch points,including at point-of-purchase.
Recommendingpricing strategies and guardrails, and managing price to extract maximumvalue.
Has successfullylaunched new products from concept stage through commercialization andin-market success. Has managed a productportfolio.
Provenability to work on and lead a cross-functional team.
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal OpportunityEmployers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
Newell Brands is an equal opportunity and affirmative action employer. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law.
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