Job Information
Formlabs, Inc. Product Marketing Manager in Somerville, Massachusetts
The Job: Be the ?quarterback? of our launches of our new hardware, software, and materials products Nurture existing products by executing changes in marketing and positioning Connect market and technology trends with Formlabs? products to build product positioning and messaging for verticals, buyer personas, and use cases Regularly track, and assess competitors, and adjust Formlabs? product marketing accordingly as industry situation changes Communicate our products across all mediums in succinct and compelling ways, and anticipate and circumvent possible confusion or questions Develop technical training, messaging decks, internal FAQs, product guides, etc. that allow our sales team to succeed while driving competitive differentiation Promote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customers Develop deep expertise in our 3D printing technologies, materials, and portfolio You: 2-5 years of experience in a product marketing or sales engineering role at a B2B hardware or software company Detail-oriented with a track record of excellence in project management Passionate about technology and interested in 3D printing Successful in collaborating with sales and marketing teams to create product training material including value propositions and differentiation Conducted independent primary and secondary market research to understand trends and analyze competitive landscapes Proven ability to work independently and cross-functionally to complete projects Tactfully manage by influence with leaders across the organization High level of initiative and strong business judgment; comfortable in a fast-paced, entrepreneurial environment Ability to think holistically, and contribute business value outside of your core lane Bonus Skills: Technical writing Business degree or Technical degree preferred Related industry experience Our Perks: Robust equity program to build future wealth through RSUs Comprehensive healthcare coverage (Medical, Dental, Vision) Low cost fund options in our 401K and access to advisors Generous paid Parental Leave (up to 16 weeks) Tenure-based paid Sabbatical Leave (up to 6 weeks) Flexible Out of Office Plan ? Take time when you need it Ample on-site parking & pre-tax commuter benefits Healthy on-site lunches, snacks, beverages, & treats Regular sponsored professional development opportunities Many opt-in culture events across our diverse community And of course? unlimited 3D prints