Mirakl Marketing Programs Specialist in Somerville, Massachusetts
The most disruptive and dominant digital players - Amazon, Alibaba, Airbnb, Uber - have one thing in common; they are marketplaces. Whether you call it the Platform Revolution, the Ecosystem Model or Marketplace, the next generation of digital commerce is happening now and disrupting traditional models. Mirakl is leading the platform revolution.
Forrester Research has named us one of the “20 start-ups any retail eCommerce executive should know in 2016,” and Gartner has previously identified Mirakl as a “Cool Vendor,” and in 2017 added the Marketplace Operation Applications category as an "Innovation Trigger" to the Hype Cycle for Digital Commerce. We recently announced a $70M Series C round of funding with Bain Capital Ventures to power the platform economy and grow our impact level in the markets we serve.
We are a fast-growing, global, cloud technology company, and the leader in Marketplace Operations Applications. We enable the world’s leading B2C and B2B companies – Urban Outfitters, Wal-Mart Mexico & Central America, 1-800-Flowers, HP, Toyota and 140 more - to Offer More, Learn More and Sell More. Mirakl helps retailers, distributors, manufacturers & brands to transform their digital commerce strategy to encompass the marketplace business model.
Are you interested in transforming traditional business models upside down? Are you looking for the challenge of building something new? Of transforming the way digital commerce happens? Of having the responsibility and authority to take action? Our core values include: Get Things Done, Satisfy & Empower Clients, Go Above & Beyond, Innovate & Inspire and Work Hard Together. With 200+ colleagues scattered across Paris, Munich, London and Boston with this ambition to revolutionize the eCommerce arena and make marketplace THE standard.
We are seeking a highly motivated, proactive and energetic programs marketing expert to support our Americas region to develop and execute marketing programs.
Develop strategic lead generation campaigns that create MQLs, opportunities, and increased Mirakl awareness and adoption
Program execution, including list purchase/rental, cost-per-lead, online advertising, Search Engine Marketing (SEM), email, social media, webinar programs, & ABM advertising
Copy write marketing communications and demand generation materials including emails, webinar descriptions, landing pages, banner advertisements, and SEM ad copy
Responsible campaign setup and operations including: Salesforce, Wordpress and Hubspot
Publish website updates including press and news releases, resources, blog posts, and
Help implement website tools and optimizations including but not limited to:
Work closely with the sales team with enablement tools and training on marketing campaigns
Help manage vendor relationships and projects
Closely track and analyze the effectiveness of marketing campaigns and programs
Bachelor’s Degree in marketing, communications, or related field
2-3 years of relevant work experience in programs or digital marketing, preferably in a high tech environment
Proven success in programs and project management
Ability to work in a fast-paced environment with multiple stakeholders
Demonstrated ability to organize, prioritize, and multitask under tight deadlines
Detail oriented individual that takes initiative to define and improve processes
Working knowledge of Hubspot, Wordpress, & Salesforce
Experience with marketing reporting
Ability to travel when necessary; Periodic international travel required (Paris)
A team player with a great sense of humor
Mirakl gives retailers and brands a fast path to increase customer value by launching an online marketplace. Marketplaces exceed customer expectations by providing broader selection, at better prices, with superior service. The Mirakl Marketplace Platform is a turn-key SaaS solution that automates the hard things: Seller onboarding, product data management, service quality control, and order distribution; on an API-based solution that’s modular and easy to integrate into any e-commerce platform. Over 140 customers operating marketplaces in 40 countries trust Mirakl’s proven expertise and technology including Urban Outfitters, Galeries Lafayette, Game, Swarovski, Hewlett Packard Electronics, Best Buy Canada, Toyota and Walmart Mexico. For more information visit www.mirakl.com