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WSP-USA Marketing Manager/Strategic Pursuit Lead in Somerville, Massachusetts

Marketing Manager/Strategic Pursuit Lead

Req ID 1558

Marketing Manager/Strategic Pursuit Lead

Who We Are

At WSP, we are driven by inspiring future-ready pioneers to innovate. We’re looking to grow our teams with people who are ready to collaborate in building communities and expanding our skylines. To do this, we hire candidates of all backgrounds. That’s why here at WSP, inclusion, diversity, equity and belonging are core principles. Anything is within our reach and yours as a WSP employee. Come join us and help shape the future!

This Opportunity

Be involved in projects with our Northeast Region Strategic Growth Team and be a part of a growing organization that meets our client's objectives and solves their challenges.

WSP is currently initiating a search for a full time Marketing Manager/Strategic Pursuit Lead . The position can be located within any of our major states within the Northeast Region ( New York, New Jersey, Massachusetts, Connecticut or Pennsylvania ).

This is an opportunity to be a part delivering critical infrastructure that supports the safe and sustainable growth of the communities in which we live. While based in a specific office, the Senior Proposal Manager will serve as a regional resource working throughout a multi-state region. The position will integrate with a high performing, supportive team of marketing coordinators, graphic designers, and strategy development staff responsible for securing some of the largest infrastructure projects in the Central U.S. WSP offers a supportive work environment and incredible opportunities for growth in marketing. Our leaders strongly advocate for professional development with opportunities to join professional organizations and attend educational seminars. The marketing team collaborates across offices, practices and business lines, engendering a close-knit group of professionals who work together to succeed.

While our ideal candidate will bring experience in the A/E/C or professional services industries, what we're looking for is someone with a collaborative, can-do attitude that has a special knack for creativity and persuasive storytelling. The right candidate will be an empathetic leader who works to build community through positivity and who can bring home the win!

The Senior Proposal Manager will work with district and regional marketing directors, business line management and/or district management to align priorities and drive successful proposal, pursuit and marketing activities across the geographic region. In addition, will support local teams in positioning for major pursuits, including capture planning and pipeline development. Candidates will demonstrate strong leadership and facilitation skills, a commitment to excellence, a history of personal initiative and a successful track record of submitting highly ranked proposals to public and private agencies. Must have proven experience managing complex proposals of all sizes with multiple contributors. We are seeking a dynamic individual with experience overseeing, coordinating, and delivering on all aspects of proposal development including strategy and messaging, writing, layout, managing process, graphics, and production. Must have excellent writing skills, be detail-oriented, rally proposal teams to meet a schedule, work with technical teams to brainstorm winning messages and themes, and can effectively progress on multiple projects at the same time.

Your Impact


  • Leads client focus activities and client engagement teams to build client relationships and understanding of client needs, and WSP's response

  • and solutions to those needs.

  • Works with district and regional leadership and client engagement teams in development and maintenance of business unit pipeline, including reporting on BD KPIs.


  • Leads the most complex proposals with general guidance. Collaborates with technical staff and writes/reviews/edits original content for clarity,

  • compliance and key messages. Works with graphic design staff to plan and produce materials ensuring all proposal materials are effectively communicating the strategic vision identified for a given pursuit.

  • Works with individual pursuit teams to develop pursuit strategies, including providing business intelligence on clients, competitors and WSP.

  • Organizes and facilitates pursuit strategy meetings.

  • Leads and supports interview coaching and presentation development for shortlist interviews.

  • Leads debriefing activities post procurement.

  • Identifies and drives business line/area visibility plans and external communications opportunities in alignment with strategic priorities.


  • Conducts training and mentoring of marketing team personnel.


  • Assists in the ongoing development and refinement of QA procedures, and serves as quality control review of materials developed by Department.

  • Oversees quality of marketing deliverables and compliance with WSP procedures.

Who You Are

Required qualifications:

  • Bachelor's degree in marketing, communications, or relevant experience.

  • 7-10 years' experience in the AEC industry, preferably in vertical construction, architecture or landscape architecture

  • Mentoring experience required

  • Excellent verbal and written communication skills

  • Possesses a strategic mindset and sound judgment

  • Ability to build trust and influence others

  • Ability to manage and prioritize multiple projects and deadlines

  • Proficient with Microsoft Office, Adobe Creative Suite, SharePoint, and other communications related software programs

  • Must have leadership, communication, liaison, analytical, forecasting, marketing, and administrative skills

  • Exercise responsible and ethical decision-making regarding company funds, resources and conduct and adhere to WSP’s Code of Conduct and related policies and procedures

  • Proven track record of upholding workplace safety and ability to abide by WSP’s health, safety and drug/alcohol and harassment policies

Preferred Qualifications

  • Past experience with medium to large sized A/E/C firms

  • Involvement in industry organizations such as SMPS


Additional Requirements

  • To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

  • Successful applicant must be able to provide proof of vaccination against COVID-19 prior to their start date or prior to December 8, 2021, whichever is later, or be granted an exemption based on a disability or sincerely held religious belief. If you cannot receive the vaccine because of a disability or a sincerely-held religious belief, you may submit anaccommodation request ( to WSP’s Equal Employment Opportunity Office. Learn more about the COVID-19 vaccination here - .

Additional Details

  • Required Education: Bachelor's Degree or Equivalent Experience

  • Minimum Years Experience: 7-10 years

  • Travel Required: N/A - No travel required

  • Job Status: Regular

  • Employee Type: Full

  • Primary Location: NEW YORK - 7TH AVE

  • All locations: US-MA-Boston, US-MA-Somerville, US-MA-Worcester, US-NJ-Jersey City, US-NJ-Lawrenceville, US-NJ-Morris Township, US-NJ-Newark, US-NJ-Upper Saddle River, US-NY-Albany, US-NY-Binghamton, US-NY-Buffalo, US-NY-Dale, US-NY-Goshen, US-NY-Hauppauge, US-NY-Hawthorne, US-NY-Lancaster, US-NY-Latham, US-NY-Long Island City, US-NY-New York, US-NY-Pittsford, US-NY-Rochester, US-NY-Troy, US-NY-Utica, US-NY-Valhalla, US-PA-Bethlehem, US-PA-Ephrata, US-PA-Exton, US-PA-Levittown, US-PA-Philadelphia, US-PA-Pittsburgh, US-PA-York


WSP USA is the U.S. operating company of WSP, one of the world's leading engineering and professional services firms. Dedicated to serving local communities, we are engineers, planners, technical experts, strategic advisors and construction management professionals. WSP USA designs lasting solutions in the buildings, transportation, energy, water and environment markets. With more than 12,000 employees in over 200 offices across the U.S., we partner with our clients to help communities prosper.

WSP provides a comprehensive suite of benefits including medical, dental, vision, disability, life, and retirement savings focused on a providing health and financial stability throughout the employee’s career.

At WSP, we want to give our employees the challenges they seek to grow their careers and knowledge base. Your daily contributions to your team will be essential in meeting client objectives, goals and challenges. Are you ready to get started?

WSP USA (and all of its U.S. companies) is an Equal Opportunity Employer Race/Age/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Disability or Protected Veteran Status.

The selected candidate must be authorized to work in the United States.