Triumvirate Environmental Account Based Marketing Manager in Somerville, Massachusetts
Account Based Marketing Manager
Triumvirate Environmental, the fastest growing environmental services company on the East Coast, is seeking a high-energy enterprise marketing professional to join our dynamic marketing team! The person will lead our Account Based Marketing (ABM) efforts for our mid-size environmental services firm targeting Life Sciences, Healthcare, Higher Education and Industrial markets. Reporting to the Director of Marketing, this individual will work closely with our sales team to identify large prospects, build awareness and drive engagement.
Objectives & Responsibilities:
Design and execute custom marketing strategies and campaigns to build awareness, engage key contacts at target prospects, generate opportunities and accelerate the sales process
Collaborate closely with sales representatives to determine services to target, relevant content to offer and campaign tactics to deploy
Apply various marketing tactics, including email, direct mail, display advertising, social media and in-person events
Coordinate ABM campaign tactics with timely sales follow up
Work closely with the Content Marketing Manager to customize relevant and valuable content
Track, analyze and report on the effectiveness of programs and campaigns
Master use of marketing tools, such as HubSpot, Salesforce and Terminus
Desired Qualifications & Experience:
At least 3 years of marketing, ideally enterprise B2B
BA or BS in Marketing, Business, Communications or other relevant discipline
Experience working closely with sales representatives targeting high value prospects
Demonstrable track record of designing, executing and tracking high-impact digital marketing campaigns that deliver engagement, leads, opportunities and new business
Marketing automation experience, ideally with HubSpot
CRM experience, ideally with Salesforce
Experience with Account-Based Marketing (ABM) and tools, such as Terminus
Marketing metrics and analytics
Highly self-motivated, productive, results-oriented, positive can-do attitude, analytical, detail-oriented, organized with a sense of urgency
Excellent verbal and written communication skills, including the ability to interact effectively with all levels of staff and management
Team player with the ability to work one-on-one with sales team members
Ability to multi-task
Creative and willing to test ideas and tactics
Strong computer skills, including Microsoft Office
Content marketing experience a plus
Experience marketing environmental or industrial services to Healthcare, Life Sciences, Higher Education or Industrial markets a plus
The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Triumvirate Environmental is the fastest-growing environmental management firm in the Northeast. With offices and operations from New England to Florida, Triumvirate provides leading institutions in the Higher Education, Life Sciences, Healthcare, and Industrial sectors with diverse services and advice to assist them with compliance management. At Triumvirate, we strive to WOW both our employees and our customers. Our unique culture fosters growth, development, education, and creativity.
Triumvirate offers a competitive employee-focused benefits package that includes:
Health, dental, and vision care insurance
401(K) retirement savings plan
Pet assistance program
Gym membership discounts and health and wellness reimbursements
Triumvirate is a proud Equal Opportunity Employer (EOE).
For further information on our company, our corporate culture, or our benefits package, visit www.triumvirate.com
Individuals with Disabilities and Protected Veterans encouraged to apply. Triumvirate is an Equal Opportunity Employer (EOE) and a drug-free workplace.
Street: 200 Inner Belt Road