Philips Field Marketing Manager, DI Key Opinion Leader and Peer to Peer (National) in Seattle, Massachusetts
Come join Philips as our Field Marketing Manager ensuring that Diagnostic Imaging (DI) NA can fully exploit our sales and profit potential! The primary responsibility of the FMM is to understand and anticipate customers’ needs and strategically position products/solutions to generate leads for the field.
Collaborate across market and BG to build the value proposition of Diagnostic Imaging
Translate this value proposition to Field Marketing activities, inclusive of KOL/Peer to Peer (P2P) activity, Sales Collateral, and External Communication
Shape Markets via KOL and P2P
Execute KOL/P2P engagement strategy and drive day to day activities
Drive KOL and P2P program for NA DI, in alignment with BMC and SPOR initiatives
Manage KOL and P2P activities and relationships, in collaboration with key solution partners such as BIU, G2W team, and individual modalities teams within NA
Manage KOL events, P2P events, user group events
Manage KOL data registry including tracking activities/engagements, contracts, spend, outputs and performance.
Consolidate and communicate KOL insights and intelligence to relevant stakeholders
Help identify and manage relationships with KOLs, societies, alliances, sponsors, advisory boards, in collaboration with BU, marketing and sales
Manage local market events
Create and manage meeting objectives and marketing messages for events outlined below
Develop metrics and measurement tools to evaluate and maximize ROI of events
Create educational talk schedule with objective outlined above, in mind
Manage and record participant names/roles/and level of engagement
Report out after each event on the attendees, achievement of metrics, and next steps of what was learned at event
Work collaboratively with Field Marketing, cross-business teams, and BIU / BG teams to develop strategic sales tools and content for external and internal audiences.
Co create strategic sales tools for internal teams (AM, AE, Sr AE, RSM)
Document KOL / Peer to Peer events and observations to contribute to the development of DI value proposition via sales tools and content specific to DI “four pillars” and future brand message
Co-facilitate the implementation of these materials to the sales team
Tools to include, but not exhaustive of list: One page messaging for DI, Qualifying questions for DI positioning, Integrated DI story with Solutions and Services (HIT, PB, PB Solutions, etc.),Sales decks, Executive summaries of message, Webinar and other sales education events,Field engagement events- roundtables, surveys, roadshows, etc.
Skills and Experience
Bachelor’s degree in relevant field
Desired: Minimum 5 years in marketing, communications, sales, product development, or related field
Experience in high tech, healthcare/med-tech solutions businesses
Downstream Marketing experience
Key Opinion Leadership experience
Strategic event and tradeshow management experiences
Educational program management
Event Planning and coordination
Digital, Social and Marketing Communications
Ability to multi-task and manage multiple projects at given time
Positive outlook and ability to turn around businesses with strategic customer relationships, sound analytical skills, and ability to transition plans based on data driven analytics
Proven communication skills and ability to influence colleagues and customers
Collaborative mindset to work with cross-section of sales, marketing, and analytics resources to develop solution-oriented sales development programs.
Ability to collect and synthesize local market trends and competitive intelligence into actionable input for the BIU/BG marketing teams
**Candidate can work virtually within the United States
In return, we offer you
The Field Marketing Manager will give you the opportunity to take your career to the next level in a world leading organization that is backed by a stable 120-year legacy of innovation. Here, you’ll go as far and as wide as you aspire. We make sure of it through support of a formal development planning process, as well as countless opportunities to expand your knowledge and skill set through resources such as the Learning@Philips program, tuition reimbursement and/or mentor relationships.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum at http://www.philips.com/b-dam/corporate/corporateblog/2016/PhilipsChronicDisease_5.jpg . Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video .
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page at http://www.philips.com/a-w/careers/healthtech/working-at-philips/working-at-philips.html on our career website, where you can read stories from our employee blog at http://www.usa.philips.com/a-w/our-people/life-at-philips.html . Once there, you can also learn about our recruitment process at http://www.philips.com/a-w/careers/healthtech/philips-recruitment-process.html , or find answers to some of the frequently asked questions at http://www.philips.com/a-w/careers/healthtech/faq.html .
Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, protected veteran or marital status.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.