Bayer Assoc Director Oncology Regional Marketing, Prostate Franchise-Northeast in Residence Based, Massachusetts
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.
Assoc Director Oncology Regional Marketing, Prostate Franchise-Northeast
YOUR TASKS AND RESPONSIBILITIES
The primary responsibilities of this role, Associate Director Oncology Regional Marketing Prostate Franchise, are to:
Be responsible for key opinion leader (KOL) relationship management, convention leadership and execution, speakers bureau, marketing initiatives, and field partnership;
Establish and maintain KOL relationships for the prostate franchise for our product(s) to remain at the forefront when appropriate;
Oversee selection and partnership of KOL’s that have influence beyond their own practice, and have a presence at regional or national educational conferences;
Create a deeper relationship with these customers by engaging with them beyond the traditional sales model (conferences, advisory boards, consulting, speaker’s bureau, etc.);
Work with academic centers focusing on educating residents and fellows that treat advanced prostate cancer;
Coordinate and execute plans for company presence at regional and national conferences;
Support executive and senior leadership encounters at all major industry conventions (AUA, ASCO, etc.);
Have a communication plan after each conference (interactions, presentations attended, key take-aways, competitive intelligence, follow-up plan, planning for next year);
Lead identification and execution of marketing-led speaker programs;
Support field team with their local speaker programs to ensure they are using the best speaker and slide deck for the audience;
Own or contribute to various marketing projects that help drive the brand strategy (e.g., field resource development, digital marketing, advisory board coordination, Group Purchasing Organization (GPO) initiatives, Plans of Action (POA) planning, etc.);
Actively participate on the prostate franchise field advisory board, piloting new materials and testing effectiveness with customers;
Contribute to development of the regional strategic business plans as well as the marketing team’s, providing key field insight/ intelligence;
Partner with sales consultants, key account executives, radiation therapy specialists, oncology nurse educators, national accounts team, medical affairs, and other internal partners to remain aligned on the business strategy for the brands.
WHO YOU ARE
Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:
At least five years’ experience in the Pharma/Biotech industry, with some exposure to marketing and functional/leadership experience in market access, sales training and/or other commercial areas beneficial;
At least two years’ experience working within the Oncology or Urology therapeutic areas;
Proven accomplishment in identifying and utilizing/driving strategic approach to business/functional area, particularly in field sales organizations;
Proven track record of sales success, including top 50% performance in recent year;
Significant experience in creating, maintaining and growing relationships with key customers;
Maintain existing relationships with community and academic-based key opinion leaders;
Creative and innovative with strong conceptual skills, while also possessing analytical problem-solving skills;
Demonstrate ability to multitask in a fast-paced environment, show attention to detail and follow-through to completion;
Proactive, results-oriented, hard-working, self-starter motivated by a challenging task;
Excellent communication skills;
Demonstrate ability to work effectively cross-functionally, both within the organization and with external partners, collaborating to ensure successful project completion;
Strong organizational skills.
- Master’s degree.
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
Location: United States : Maine : Residence Based || United States : Massachusetts : Residence Based || United States : New Jersey : Residence Based || United States : New York : Residence Based || United States : Pennsylvania : Residence Based
Reference Code: 139464
+1 888-473-1001, option #5
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