Job Information
Dodge Construction Network Marketing Operations Manager in Remote, United States
Marketing Operations Manager
Position Summary
Dodge Construction Network (DCN) is looking for a Marketing Operations Manager who is an expert in Salesforce Marketing Cloud to support all aspects of our marketing automation platform and join our experienced and highly collaborative team. This is a hands-on role in maintaining and building on a platform that supports demand/lead generation, nurturing, lifecycle, email and content marketing for both inbound and outbound marketing activities. You will establish best practices that include list segmentation, distribution methods, performance reporting, progressive lead capture and scoring.
The Marketing Operations Manager will be an integral part of the team. To be successful in this role, you must be able to collaborate across multiple stakeholders, enjoy working in an evolving environment and be adaptable to taking on new responsibilities as business needs develop.
This position reports directly to the Vice President of Marketing.
Location
This is a remote role for candidates in the Northeastern US and willing to travel twice per quarter, or on an as-needed monthly basis, to our Bedford, Massachusetts office.
Core Responsibilities
Own the strategy and execution of the Marketing Cloud platform with a focus on lead management, email automation and database segmentation
Work as a key member of the Marketing team to ensure marketing best practices and processes are fully aligned, and that systems integrate and synchronize well with the current marketing technology stack
Serve as the subject matter expert with colleagues on email nurtures, lead scoring, and segmentation processes, and provide training and support to marketing team members
Create and develop forms, form handlers, landing pages, UTMs, preference centers, and subscription center updates
Establish and provide ongoing analytics on database health and campaign performance
Develop reporting for marketing campaigns with a focus on business outcomes and key marketing and sales metrics
Partner with the Sales Operations team as it relates to CRM and marketing automation coordination and functionality. Lead routing, source and dashboards
Manage the marketing operations ticketing system
Respond and assist colleagues
Familiarity with can-spam, compliance, GDPR and privacy policies
Monitor critical success factors for the business and remedy identified problems
Skills and Qualifications
5+ years of hands-on marketing automation workflow and B2B demand generation experience is required
Salesforce Marketing Cloud is a must, along with hands-on CRM experience
Expertise in creating landing pages, and fluency in HTML and CSS
Hands-on experience with SQL
Strong understanding of building back-end nurture paths and setting up preference centers
Experienced in advanced segmentation and data configuration
Strong background in email marketing and digital conversion
Good understanding of marketing operations processes including campaign A/B testing, execution, Q&A testing, and conversion measurement
Proficiency using MS Office suite, intermediate knowledge of Excel preferred
Detail-oriented, well-organized and able to assume responsibility for specific project deliverables
Excellent follow-up skills with great attention to detail
Creative problem-solving skills; organized, agile and focused on results
About Dodge Construction Network
Dodge Construction Network (DCN) leverages an unmatched offering of data, analytics, and industry-spanning relationships to generate the most powerful source of information, knowledge, insights, and connections in the commercial construction industry. The company powers four longstanding and trusted industry solutions—Dodge Data & Analytics, The Blue Book Network, Sweets, and IMS—to connect the dots across the entire commercial construction ecosystem. Together, these solutions provide clear and actionable opportunities for both small teams and enterprise firms. Purpose-built to streamline the complicated, Dodge Construction Network ensures that construction professionals have the information they need to build successful businesses and thriving communities. With over a century of industry experience, Dodge Construction Network is the catalyst for modern commercial construction.
Connections are at the heart of our vision and mission. Dodge Construction Network (DCN) connects the people who build the constructed world. Our mission is to collect, organize and share information about commercial construction projects, people, products, and firms so that they can find and connect with each other, enabling their success and growth.
Compensation and Benefits
Dodge Construction Network (DCN) provides a reasonable range of compensation for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role may be eligible for a market competitive bonus upon accepted offer.
Salary Range: $110,000 to $130,000
For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status.
Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
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