EBSCO Information Services Senior Product Marketing Manager in Remote, Massachusetts
EBSCO Information Services (EIS) provides a complete and optimized research solution comprised of e-journals, e-books, and research databases - all combined with the most powerful discovery service to support the information needs and maximize the research experience of our end-users. Headquartered in Ipswich, MA, EIS employs more than 2,700 people worldwide, most now working hybrid or remotely. We are the leader in our field due to our cutting-edge technology, forward-thinking philosophy, and outstanding team. EIS is a company that will motivate you, inspire you, and allow you to grow. Our mission is to transform lives by providing relevant and reliable information when, where, and how people need it. We are looking for bright and creative individuals whose unique differences will allow us to achieve this inclusive mission around the world.
Senior Product Marketing Manager - EBSCO Discovery Service (EDS), Panorama, Full Text Finder, Locate, and the EBSCO User Group
We are currently seeking a Senior Product Marketing Manager to join our SaaS marketing team. The Senior Product Marketing Manager is responsible for developing and executing the marketing strategy for EDS, Panorama, Full Text Finder, and Locate. The Product Marketing Manager will also provide marketing and event support for the EBSCO User Group.
The Senior Product Marketing Manager role is market-facing, where communication and presentation skills are essential. Responsibilities include leading the strategy and go-to-market (GTM) for product positioning and competitive differentiation across all stages of the buyer and customer journey. The role leads marketing campaigns, promotions, content creation, and sales collateral development to support product awareness, acquisition, engagement, conversion, and retention.
The Senior Product Marketing Manager will:
Work closely with product, sales and marketing teams to develop positioning statements, align on business goals and objectives, and drive messaging across market segments according to market demand
Prepare and deliver compelling product presentations to current and potential customers, industry leaders and internal stakeholders highlighting each product's features, benefits, and value proposition.
Prepare and deliver presentations to internal stakeholders at go-to-market (GTM) meetings and strategic reviews outlining the marketing strategy for each product.
Collect customer feedback and / or feedback from the Sales teams to refine marketing strategies and help inform product positioning and development
Develop cross-channel marketing campaigns that include direct marketing, advertising, paid search, sales collateral, digital marketing, conference, and events speaking proposals, etc.
Ensure that customers understand the product’s value and make good use of the product
Have a clear understanding of customer’s pain points and how the product addresses those
Collect market feedback for the product management and development process
Travel to customer sites and conferences as directed to support market engagement, lead and or moderate discussions with customers and prospects
Contribute to win loss analysis, competitive research and market insights
5+ years’ experience in a prior role in B2B product marketing
Familiarity with and understanding of complex SaaS enterprise solutions in a B2B environment
Marketing expertise: have a clear understanding of marketing principles, strategy and campaign management
Strong oral and written communication skills and ability to effectively present and engage with customers, industry thought leaders and other stake holders as directed in group settings and to large audiences as directed, including customer advisory board meetings, focus groups, conferences and other venues
Ability to determine the type of marketing content that needs to be created and distributed
Ability to create and improve on marketing assets
Experience with persona-based marketing
Strong in the following areas: project management, decision-making, organization, prioritization
Experience marketing SaaS products
Experience with library software
Experience marketing to the academic market (specifically universities)
Experience in WorkFront or other project management software
Target Annual Compensation Range: $90,770 - $129,670
The actual salary offer will carefully consider a wide range of factors including your skills, qualifications, education, training, and experience, as well as the position’s work location. EBSCO provides a generous benefits program including medical, dental, vision, life and disability insurance, flexible spending accounts, a retirement savings plan, paid parental leave, holidays and paid time off (PTO), as well as tuition reimbursement. View more about EBSCO’s benefits here: https://www.ebsco.com/about/benefits
We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.
We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.
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