Crimson Education Lead, Performance Marketing in Remote, Massachusetts
Crimson Education, an education technology company, was founded in 2013 from the idea that through personalized education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team who are dedicated to building the education system for the 22nd century. Crimson has a number of portfolio companies that all aim to focus on supporting students achieve their goals.
This is a full-time position, based anywhere in the US or Canada.
What this role is responsible for:
This role is responsible for the development and execution of the performance marketing strategy for a Crimson portfolio company. The role will be heavily entrepreneurial as you'll kick-start and grow a performance marketing division.
What success looks like:
Leadership and Initiative
Participate as an active member of the marketing team, contributing ideas to improve structure and processes
Ensure brand consistency across all channels.
Generate innovative ideas to increase organic traffic working closely with the technology and broader marketing team.
Work closely with marketing and sales teams to understand campaign needs and ensure campaigns support revenue and lead goals and develop campaigns that deliver these leads.
Manage the annual campaign planning process to determine the strategy, budget, and timeline for next year's campaigns.
Digital Campaign Execution
Design and implement performance marketing strategies.
Build and manage a performance marketing roadmap.
Consistently launch paid advertising campaigns across all markets managed
Test and refine new marketing approaches and channels to reach and engage key audiences.
Analysis and Reporting
Ensure regular reporting on performance and opportunities for growth.
Produce qualitative reports for all Performance Marketing activities, inclusive of development, tracking metrics, and success criteria for all programs and activities.
Consistently track leads, lead progress, and sales/revenue generated from your activities.
Drive in-depth reviews of digital campaigns to determine opportunities for improvement and optimization.
How you'll know you're crushing it:
Digital marketing revenue targets achieved across all markets managed.
Strong ROI across digital marketing channels.
Positive stakeholder feedback.
Consistent tracking, reporting, knowledge sharing, and rapid iteration.
You might be the person we're looking for if:
3+ years of experience developing and executing social media strategies and paid advertising campaigns across Facebook and Google
Experience working with other paid advertising platforms such as or similar to WeChat, YouTube, LinkedIn, Snapchat, and TikTok
Excellent verbal and written communication skills
Experience managing multiple projects in a fast-paced environment with other team members and stakeholders.
Ability to productively and efficiently collaborate with a globally dispersed team
Outstanding analytical and problem-solving skills
Exceptional learning agility
Experience with Google Analytics, Marketo, Salesforce, Tableau or close equivalents for each is preferred
Basic understanding of the US admissions process
Why work for Crimson?
Rapidly growing, hyper-global, EdTech startup (named GVT Top150 EdTech companies)
Join a high performing, diverse, and ambitious team
Utilising innovative tech to reimagine the education landscape
Limitless growth and development opportunities
If you're passionate about design and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!
Please keep an eye on your spam/junk email folder for correspondence from Breezy HR.