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Incubeta Director, GMP Solutions in Remote, Massachusetts

About Incubeta:

Incubeta is a digital marketing consultancy with a focus on bringing together the best people, technology and data. Our specialists build solutions that embrace the power of technology, the truth of data and add a spark of human creativity. We help advertisers, agencies and publishers get the most from digital for their business.

Established in 2001, with offices in 18 countries, we are part of the Incubeta group. A global partnership of leading digital technology, media, and creative specialists. Together, we are experts in end-to-end digital advertising services and media solutions.

Role summary:

This role is pivotal in overseeing and managing our GMP reselling and support operations. Reporting directly to VP Tech & Analytics, as the Director of GMP Solutions you will be responsible for various aspects of our GMP division, including supporting sales, fostering relationships with the Google GMP team, and leading a team of consultants dedicated to client relationship management and business growth.

Key Responsibilities:

Provide strategic support to the sales team:

  • Collaborate with sales to identify potential clients and develop tailored strategies for approaching them.

  • Analyze market trends and competitor activities to identify areas of opportunity for the GMP division.

  • Assist in the development of sales pitches and proposals to effectively communicate our value proposition to potential clients.

Cultivate and maintain relationships with Google GMP team:

  • Build and nurture relationships with key stakeholders within the Google GMP team to ensure access to resources and support for our clients.

  • Stay informed about new features, updates, and best practices within the Google Marketing Platform ecosystem.

  • Act as a liaison between our organization and Google, advocating for our clients' needs and priorities.

  • Act as a point of escalation within client relationships for resolution management.

Lead and develop a team of consultants:

  • Provide guidance, mentorship, and coaching to help the team achieve their professional goals and deliver exceptional service.

  • Conduct regular performance evaluations and provide feedback to consultants to support their growth and development.

  • Foster a culture of collaboration, innovation, and continuous improvement within the team.

Drive revenue growth through upselling and maximizing media spending:

  • Identify opportunities to upsell additional services or solutions to existing clients based on their evolving needs and objectives.

  • Collaborate with consultants and sales to develop strategies for increasing media spending on Google's platforms.

  • Monitor client accounts and performance metrics to identify areas for optimization and increased investment.

Monitor market trends and identify growth opportunities:

  • Stay abreast of industry trends, changes in technology, and shifts in consumer behavior that may impact our clients' marketing strategies.

  • Conduct competitive analysis to identify strengths, weaknesses, opportunities, and threats in the market.

  • Proactively seek out new business opportunities and partnerships that align with the goals and objectives of the GMP division.

Required Qualifications:

College Degree


  • Google Certifications in Campaign Manager 360, Search Ads 360 and Display & Video 360


  • A minimum of 6 years' experience within the digital industry.

  • Experience as a paid media manager for a minimum of 2 years working within their paid media specialization.

  • Well-versed in performance marketing, yielding results for clients' investments, i.e. sales/lead conversion and omni-channel acquisition.

  • Experience in working directly with clients & commercial teams.

  • Experience presenting and pitching for business with strong presentation skills.

  • Illustrate strong relationships with Technology partners; Google, Meta, publishers etc.

  • Computer skills required: (Microsoft Office Suite; Google Suite, Project Management Software)

Demonstrated Competencies:

  • Well-versed in digital media management utilizing GMP, yielding results for clients' investments, i.e. sales/lead conversion and omni-channel acquisition.

  • Experience in working directly with clients & commercial teams.

  • Experience presenting and pitching for business with strong presentation skills.

  • Clear understanding of digital commercial models.

  • Experience with website analytics tools (e.g. Google Analytics)

  • Familiarity with measurement plans & tracking.

  • Computer skills required: (Microsoft Office Suite; Google Sheets/Docs/Slides, Project Management Software)

Preferred Qualifications:

  • Meta Blueprint (Media Buying/Media Planning)

  • LinkedIn Certified Marketer (Marketing Strategy)

  • Proof of completion of TikTok for Business Modules

  • Twitter Flight School

  • Smartly (Ad Buying Foundational)

  • Google Tag Manager

  • The Trade Desk Edge Academy certifications etc

  • Experience with Meta Marketing Partners e.g. Smartly, ROI Hunter, Sprinklr etc.

All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

As a general policy, Incubeta does not offer employment visa sponsorships upon hire or in the future.