Media Cause Director, Brand Strategy + Insights in Remote, Massachusetts
Media Cause is an award winning, mission-driven marketing and creative agency that helps nonprofits grow and accelerate their impact. We take a people-first approach to developing powerful creative, compelling brands, scalable growth strategies, and targeted communications that connect with individuals across their entire supporter journey: from awareness and recruitment to fundraising and advocacy, and every touchpoint in-between. We also place an emphasis on the importance of exceptional strategy and insights to lead our work, and to help elevate the presence and impact of all of our clients.
As of October 2022, Media Cause consists of 70+ full-time employees along with a network of talented consultants. We have offices in Boston, Washington DC, Atlanta, and San Francisco, as well as a few team members who work remotely on a permanent basis. Our agency has grown in size every year since our founding, landing on the Inc. 5000 list for the fastest growing private companies in America three times. We have built a strong business, although impact is our North Star. In addition to winning 19 creative and effectiveness awards for our client work in 2021, Media Cause was also honored by Inc. Magazine with a Best In Business Gold Award for our positive impact on our community, our industry, and society as a whole.
As we continue to grow, Media Cause is looking for a Director, Brand Strategy + Insights to help inform, shape, and inspire all of our client work.
This Director will work hands-on with cross-functional teams to help build meaningful human connections from the outside in. You'll help our clients understand their needs and motivations of their audience, the nuances and challenges of their issue space, the cultural context in which they exist, and the mission and realities of their organization—providing our internal and client teams the insights they need to develop a solid path forward.
Who you are:
You have at least 8-10 years of experience in the consumer marketing and advertising world.
You love brand strategy and being the voice of the audience.
You're energized by being part of a small but passionate team tasked with helping mission-driven organizations bring their vision to life.
You crave having more meaning in your career and want to put your efforts toward something that makes a difference in the world.
Designing, planning, and facilitating primary research, using several methodologies, including surveys, interviews, focus groups, diary studies, and ethnography
Leading rebranding initiatives, including: naming, positioning, brand architecture, personality + voice
Drafting brand foundation elements (mission, values, vision), messaging frameworks, and communications recommendations
Developing audience personas that capture behaviors, beliefs, mindsets, and cultural influences
Gathering, distilling and summarizing all audience, brand, and competitive insights into clear, powerful, and actionable recommendations
Developing creative briefs and collaborating with Creative, Client Success, Marketing, Fundraising, Advocacy, and Specialty teams to build audience-first brands
Keeping a pulse on culture + trends, using social listening tools, trend reports, and market landscape publications to bring these insights to client deliverables
Skills and Preferred Experience include:
8-10 years experience in brand strategy/planning in a marketing, consulting, or advertising agency environment (nonprofit experience is a plus, but not required)
Must have a strong understanding and experience with qualitative and quantitative research methodologies
Able to own and build client relationships
Able to balance and manage multiple projects simultaneously—this is a MUST
Solid writing and storytelling skills, and an ability to think strategically and creatively
A love for unraveling brand, cultural, user, market, and audience insights
A willingness to get crafty and understand that regardless of budget (nonprofits don't always have a lot), it's our job to figure out how to do great work.
Company Perks + Culture
Family first work environment with flexible work from home options to accommodate personal obligations
Robust health, dental, and vision benefit plans for you and yours
401k + retirement planning
Agency-wide profit sharing
Unlimited personal time off (with an enforced 3 week minimum every year)
Quarterly mental health Fridays to reset and recharge
Flexible remote work: we're open to structuring your week in whatever way makes sense, whether it's all at home, all at the office, or some combination of the two
$200/month health + wellness stipend to strengthen your body and/or mind
$1,000/year individual professional development stipend to cover any education/training that you want to pursue to grow in your role (or as a human!)
Agency commitment to building and supporting a diverse, equitable, and inclusive agency (https://mediacause.org/dei-at-media-cause/) (and we hold ourselves accountable)
Transparent + equitable career growth opportunities: clear path for advancement and bi-annual opportunities for anyone to raise their hand for promotion
The ability to work with genuinely fantastic humans who care deeply about the work we do and each other
Yearly donations made to employees nonprofit of choice to celebrate their Media Cause work anniversaries
A culture of volunteering and giving back to the communities we work in, and to the issues we care about, around the world (quarterly office volunteer days will return after COVID)
This is a salaried role commensurate with experience. Media Cause is committed to hiring individuals who are traditionally underrepresented in the field of marketing. We strongly encourage all qualified people to apply.