Blue Cross Blue Shield of Massachusetts Manager, Market Insights in Quincy, Massachusetts
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The Market Insights Manager works closely with the Director of Market Insights to help design and execute market research programs or initiatives. This individual plays a supporting role in larger projects and may have a leading role in smaller, less complex projects.
Work closely with the Director of Market Insights to help design and execute market research, integrating business/competitive intelligence, which will be used in developing product, marketing and distribution strategies.
Leverage multi-year market research studies to measure, analyze and report on changes in key business and market metrics to identify strategic business implications and frame actionable recommendations to senior leadership.
Translate research to action planning ensuring strategic research implications are socialized, understood and the business value maximized throughout the organization.
Support development of and leverage corporate market research projects in conjunction with internal customers, including senior leaders and external vendors, to support department and corporate goals.
Work with Market Intelligence to provide projects with the appropriate marketplace context to ensure that they are actionable and relevant to business objectives and challenges.
Proactively summarize research findings and industry intelligence in succinct written reports and present findings to senior leadership teams and cross-functional groups; proactively consult with senior leaders and internal groups about survey results and implications for their areas and their business needs.
Promote the department’s reputation as a strategic advisor and position Market Strategy to contribute to strategy development.
Participate on cross-functional teams to provide input for business decisions and strategy formulation.
Prioritizes completion of daily tasks, seeks guidance on how to address conflicting priorities.
Assists with implementation of assigned research initiatives and projects with direction.
Provides input to decision making by offering suggestions as appropriate to scope of role.
Articulates status of projects, emerging issues/problems, knows when to escalate for guidance.
Addresses projects that are tactical in nature, receives management direction, has the ability to react and resolve immediate issues.
Provides support and cooperation toward achievement of project objectives with peers, key stakeholders, and business unit leaders.
Enhances relationships with peers and cross functional business partners, leverages relationships to accomplish work, based on business goals and needs.
Bachelors Degree Required; Masters Degree in, Business Administration, Economics, Public Health, or Social Sciences preferred.
7-10 years of experience with business strategy development and consulting with experience working with primary and secondary research, business intelligence and strategy in the consumer and B-to-B environment.
LocationBoston, QuincyTime TypeFull time
Voted as the highest in member satisfaction among Massachusetts commercial health plans by JD Power, Blue Cross Blue Shield of Massachusetts is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We have been a market leader for over 75 years, and are consistently ranked among the nation's best health plans. Our daily efforts are dedicated to effectively serving our 2.8 million members, and consistently offering security, stability, and peace of mind to both our members and associates.
Our Commitment to You
We are committed to investing in your development and providing the necessary resources to enable your success. We are dedicated to creating a refreshing and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path. We take pride in our diverse, community-centric, wellness-focused culture and believe every member of our team deserves to enjoy a positive work-life balance.
Blue Cross Blue Shield of Massachusetts is an Equal Employment / Affirmative Action Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or expression, or any other characteristics protected by law.
Blue Cross Blue Shield of Massachusetts will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Blue Cross Blue Shield of Massachusetts's legal duty to furnish information.