Massachusetts Creative Jobs

Search Creative Sector Jobs

Job Information

Blue Cross Blue Shield of Massachusetts Director of Product Development (Core Medical Portfolio) in Quincy, Massachusetts

Ready to help us transform healthcare? Bring your true colors to blue.

Reporting to the Senior Director of Product Development and Management, this leadership position will be responsible for the Strategy, Development, Implementation and Management of the commercial (under 65) medical product portfolio, including HMO, POS, HMO New England, POS New England, PPO and Indemnity products. These products support the Merged Market (consumer and group <50), the Massachusetts Health Connector, the Middle Market (51-100), and the large group (100+) market. This Director will champion and lead our New England Product strategy in collaboration with leaders across all six New England Blues Plans, and will oversee the regional inter-plan structure to set and execute the ongoing strategy for this program.



  • Provide direction and oversight of the core medical product initiatives while monitoring market performance to ensure strategic goals

  • Building and marketing actionable product and benefit plans that are both innovative and cost-effective while focused on providing exceptional consumer experiences

  • Developing, managing and expanding upon both emerging and in-flight program offerings that highlight BCBSMA’s leadership in local and national markets

  • Secure support of strategic approach by market segment leaders, senior leadership and key business areas

  • Develop, manage and expand emerging or in-flight program offerings that highlight BCBSMA’s leadership in local and national markets


  • Represent product interests in corporate ACA and healthcare reform initiative work groups

  • Support cross-functional annual planning and implementation processes to meet regulatory deliverables for products in all market segments, including the Merged Market EHB and Actuarial Value requirements

  • Partner with the Blue Cross Blue Shield Association as needed to ensure national programs are developed with regard for local, regional and national interests through coordination of inter-plan initiatives with appropriate business areas

  • Work with the Director of Product Marketing to set strategic marketing plans, including promotion and multi-channel outreach for product launches, collateral and direct mail activities


  • Exhibiting effective cross-functional project management and leadership

  • Develop business cases and advocate for corporate funding, IT support and resources for projects needed to support portfolio development and enhancements

  • Develop and mentor assigned direct reports (5ppl), monitor individual performance and deliver quarterly and annual performance reviews


  • Strategic thinker who strives to innovate and improve; devise new approaches for solving problems and developing strategies for the future

  • Ability to read, analyze and interpret contracts, regulations, common policies and procedures, reports, and legal documents

  • Effectively communicate both internally and externally and at all levels of the organization

  • Attract, retain, motivate and support a diverse workforce

  • Bachelor’s degree required, Master’s degree preferred

  • Possess 7-10 years of relevant industry and/or product development experience within a leadership capacity


LocationQuincyTime TypeFull time

Voted as the highest in member satisfaction among Massachusetts commercial health plans by JD Power, Blue Cross Blue Shield of Massachusetts is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We have been a market leader for over 75 years, and are consistently ranked among the nation's best health plans. Our daily efforts are dedicated to effectively serving our 2.8 million members, and consistently offering security, stability, and peace of mind to both our members and associates.

Our Commitment to You

We are committed to investing in your development and providing the necessary resources to enable your success. We are dedicated to creating a refreshing and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path. We take pride in our diverse, community-centric, wellness-focused culture and believe every member of our team deserves to enjoy a positive work-life balance.

Blue Cross Blue Shield of Massachusetts is an Equal Employment / Affirmative Action Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or expression, or any other characteristics protected by law.

Blue Cross Blue Shield of Massachusetts will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Blue Cross Blue Shield of Massachusetts's legal duty to furnish information.

Related Sites

© Commonwealth of Massachusetts