Blue Cross Blue Shield of Massachusetts Account Manager - B2B Marketing in Quincy, Massachusetts
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The Account Manager serves as a valued strategic marketing partner to our BCBSMA business partners to create engaging marketing communications for internal and external audiences. Reporting to the Senior Director of Creative Services, this role works collaboratively with our creative, digital, integrated channels, cx, events and operations teams. This position oversees initiatives for Product Marketing, working closely with the Marketing Managers to integrate and align brand positioning and thought leadership through managing resources within creative services, cx and the digital channels.
Expand scope of B2B marketing strategies
Apply proven knowledge and understanding of marketing through various channels
Identify marketing opportunities based on Divisional goals
Build and strengthen business-partner relationships
Create and manage marketing campaigns and budgets
Troubleshoot and resolve issues
Leverage best practices and competitor knowledge
Analyze and present analytics reports providing insights and future recommendations based on results
Develop and manage detailed project plans and schedules
Manage the integrated team throughout the project, from kick off through execution
Ensure key strategic criteria and milestones are hit throughout the process
Coordinate cross-functional staff and internal resources
Oversee all incoming and outgoing project documentation
Identify and adjust process improvement opportunities as necessary
Coordinate project wrap-ups and assist with providing reports for project results
B.A. in Marketing, Advertising or related fieldÂ
10+ years marketing experience
Experience developing B2B and B2C marketing and promotions
Strong operational and resource management skills
Collaborative approach and team builder
Organized and detail-oriented with an ability to prioritize multiple projects and competing demands on a daily basis
Effective verbal and written communication skills
Solid presentation skills
Strong problem-solving ability
Knowledge of Google analytics, Adobe analytics a plus
Knowledge of Workfront work management platform a plus
Minimum Education Requirements:
High school degree or equivalent required
LocationQuincyTime TypeFull time
Voted as the highest in member satisfaction among Massachusetts commercial health plans by JD Power , Blue Cross Blue Shield of Massachusetts is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We have been a market leader for over 75 years, and are consistently ranked among the nation's best health plans. Our daily efforts are dedicated to effectively serving our 2.8 million members, and consistently offering security, stability, and peace of mind to both our members and associates.
Our Commitment to You
We are committed to investing in your development and providing the necessary resources to enable your success. We are dedicated to creating a refreshing and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path. We take pride in our diverse, community-centric, wellness-focused culture and believe every member of our team deserves to enjoy a positive work-life balance.
Blue Cross Blue Shield of Massachusetts is an Equal Employment / Affirmative Action Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or expression, or any other characteristics protected by law.
Blue Cross Blue Shield of Massachusetts will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Blue Cross Blue Shield of Massachusetts's legal duty to furnish information.