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Blue Cross Blue Shield of Massachusetts Account Manager - B2B Marketing (In-House Agency) in Quincy, Massachusetts

Ready to help us transform healthcare? Bring your true colors to blue.

The Account Manager serves as a valued strategic marketing partner to our BCBSMA business partners to create engaging marketing communications for internal and external audiences. Reporting to the Senior Director of Creative Services, this role works collaboratively with our creative, digital, integrated channels, cx, events and operations teams. This position oversees initiatives for Product Marketing, working closely with the Marketing Managers to integrate and align brand positioning and thought leadership through managing resources within creative services, cx and the digital channels.

Key Responsibilities:

  • Expand scope of B2B marketing strategies

  • Apply proven knowledge and understanding of marketing through various channels

  • Identify marketing opportunities based on Divisional goals

  • Build and strengthen business-partner relationships

  • Create and manage marketing campaigns and budgets

  • Troubleshoot and resolve issues

  • Leverage best practices and competitor knowledge

  • Analyze and present analytics reports providing insights and future recommendations based on results

  • Develop and manage detailed project plans and schedules

  • Manage the integrated team throughout the project, from kick off through execution

  • Ensure key strategic criteria and milestones are hit throughout the process

  • Coordinate cross-functional staff and internal resources

  • Oversee all incoming and outgoing project documentation

  • Identify and adjust process improvement opportunities as necessary

  • Coordinate project wrap-ups and assist with providing reports for project results


  • B.A. in Marketing, Advertising or related field

  • 10+ years marketing experience

  • Experience developing B2B and B2C marketing and promotions

  • Strong operational and resource management skills

  • Collaborative approach and team builder

  • Organized and detail-oriented with an ability to prioritize multiple projects and competing demands on a daily basis

  • Effective verbal and written communication skills

  • Solid presentation skills

  • Strong problem-solving ability

  • Knowledge of Google analytics, Adobe analytics a plus

  • Knowledge of Workfront work management platform a plus

Minimum Education Requirements:

High school degree or equivalent required

LocationQuincyTime TypeFull time

At Blue Cross Blue Shield of Massachusetts, we believe in wellness and that work/life balance is a key part of associate wellbeing. We provide a flexible hybrid work model in which roles are designated as resident (on site 4-5 days/week), mobile (on site 1-3 days/week), or eworker (on site 0-3 days/month).

Blue Cross Blue Shield of Massachusetts, has a COVID-19 vaccination requirement for building entry. Your offer of employment is dependent upon either being fully vaccinated for COVID-19 or an accommodation based on a disability or sincerely held religious belief, practice, or observance by submitting a request to Human Resources.

Voted as the highest in member satisfaction among Massachusetts commercial health plans by JD Power , Blue Cross Blue Shield of Massachusetts is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We have been a market leader for over 75 years, and are consistently ranked among the nation's best health plans. Our daily efforts are dedicated to effectively serving our 2.8 million members, and consistently offering security, stability, and peace of mind to both our members and associates.

Our Commitment to You

We are committed to investing in your development and providing the necessary resources to enable your success. We are dedicated to creating a refreshing and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path. We take pride in our diverse, community-centric, wellness-focused culture and believe every member of our team deserves to enjoy a positive work-life balance.

Blue Cross Blue Shield of Massachusetts is an Equal Employment / Affirmative Action Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, gender identity or expression, or any other characteristics protected by law.

Blue Cross Blue Shield of Massachusetts will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Blue Cross Blue Shield of Massachusetts's legal duty to furnish information.