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Illinois Tool Works, Inc. Digital Marketing Specialist in Norwood, Massachusetts

Instron is a global organization that designs, manufactures, sells and services materials testing systems. Instron is a clear global leader in materials testing applications and its leadership in the marketplace is continually expanding. You will find that our established strength, commitment to our core values and team focus provides an engaging work environment and offers exceptional opportunities for personal and career development.

The Digital Marketing Specialist is a key position within Instron’s marketing team. The primary responsibilities of the role are to create demand for Instron products worldwide. You will work closely with product experts and your marketing colleagues to execute campaigns, launch new products, and produce marketing collateral that generates inbound leads. With this opening, we intend that 50-75% of your time will be working with our product experts to script, film, and edit short videos for YouTube and social media. You do not need a film degree for this role; we are looking for an all-around marketer that is good at making videos but is also willing to take on other responsibilities such as design, events, email campaigns, etc.

Successful candidates should have demonstrated experience producing videos for YouTube and social media. An ideal candidate would have a strong understanding of current digital marketing channels usually acquired through a combination of completion of a Bachelor’s Degree in Marketing or other creative field, and exposure to multimedia creation platforms such as Adobe Creative Suite.

Additional requirements include:

  • Highly proficient in managing projects with the ability to multi-task and work within deadlines

  • Familiarity with Adobe InDesign, Photoshop, Illustrator, and Premier Pro

  • Must be proficient at performing high quality still photo and video shoots

  • Must have excellent time management and organizational skills and a strong attention to detail

  • Experience using a Web Content Management System such as Sitecore, WordPress, Drupal, HubSpot, or similar is preferred but not required

  • A passion for customer relationships and business development

Take this opportunity to join a professional and successful team where you can make a significant impact immediately. Enjoy competitive compensation and generous benefits that includes health, dental, life and LTD insurance, paid parental leave, 401k (with match), and a generous tuition reimbursement program.

Instron is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

ITW is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

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