Sullivan Tire Email and Retention Marketing Specialist in Norwell, Massachusetts
EMAIL AND RETENTION MARKETING SPECIALIST
Sullivan Tire is a locally owned, family business and is New England’s home for automotive care and commercial truck service with over 1,200 employees at 110 locations throughout Massachusetts, New Hampshire, Connecticut, Rhode Island and Maine. Sullivan Tire’s success can be attributed to hard work, integrity, team spirit, a passion for the business, community involvement, and a staff of the most dedicated and customer service-oriented people any company could ask for. The company wants each employee to feel like a member of the family. Sullivan Tire has a fantastic track record of employee loyalty where over 25% of our workforce has been with the company for 10 years or more. This is a great opportunity to work for a growing company.
This is a hybrid position with 3 days in our Norwell Office and 2 days remote.
Manage and create the flow of retail customer marketing communications through Email and Text campaigns. Use these channels to retain existing retail customers, cross sell, communicate all service offerings, drive traffic to locations and website. Working closely with other marketing team members, IT department, retail division heads, call center and digital marketing agencies and platforms. Responsible for maintaining a positive ROI of all customer database marketing initiatives.
Execute all aspects of the marketing email and direct mail deployment process to our existing customer base: pulling audiences, uploading content, launch, monitoring delivery, and evaluating performance
Campaigns include service reminders, loyalty programs through, email, direct mail, text reminders and other customer retention efforts through these channels
Manage and prioritize campaigns milestones and launch dates
Develop and optimize email communications to deliver timely and relevant messages
Set up and execute A/B testing to improve key metrics like open rates, click thru rates and conversion rates. Implement and ensure adherence to Email Marketing Best Practices
Monitor and report out on Email and Direct Mail programs performance on a monthly, including program and individual campaign metrics
Understand and interpret data to provide recommendations for campaign optimization
Analyze our existing customer database and historical sales performance to identify and prioritize opportunities for new email and direct mail campaigns
Work with IT and Retail Division to communicate the importance of data integrity and capturing the correct data at the POS.
Meet with Sullivan Tire division supervisors to understand business objectives on a regular basis
Work with Social Media manager, and digital marketing agencies to maintain consistency and messaging across all digital marketing channels
Measure and improve ROI of our customer retention marketing programs
Bachelor’s degree with 3+ years of consumer-focused Email Marketing experience. Experience working with large customer database. Good eye for graphics and design.
Basic understanding of database systems and design
Familiarity with SQL a plus
Experience working with marketing email and texting platforms
Good eye for visuals and copywriting that attract attention
Designing email templates that drive traffic to our retail locations and website
Strong understanding of customer lifecycle marketing, consumer segmentation and testing strategies
Excellent writing skills, presentation skills using PowerPoint or similar presentation software
Thorough understanding of creative brief development and execution best practices for Email and Deliverability
Proficient in Microsoft Office Suite and any email platforms we use internally and externally.
Basic working knowledge of HTML/CSS
Reporting skills in Excel, experience analyzing data and reporting out results in a coherent manner; experience with Google Analytics a plus
Able to identify trends and key performance drivers
Independent self-starter with a result-oriented mindset
Thrive in a fast-paced environment
Advanced time management and analytical skills with ability to manage a range of deadlines
Solid copy-editing skills and attention to detail
Ability to work well with others and as a part of a team
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