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Aspen Aerogels, Inc. Director, Marketing in Northborough, Massachusetts

Aspen Aerogels is the global leader in aerogel technology. The company’s mission is to enable its customers and partners to shape their own strategies around the global megatrends of resource efficiency and sustainability. The company’s Cryogel® and Pyrogel® products are valued by the world’s largest energy infrastructure companies. The company’s Spaceloft® products provide building owners with industry-leading energy efficiency including options for a safe, non-combustible fire rating. The company’s strategy is to partner with world-class industry leaders to leverage its aerogel technology platform into additional markets. Headquartered in Northborough, Mass., Aspen Aerogels manufactures its products at its East Providence, R.I. facility.


The Director of Marketing is a senior management position. The role will have responsibility for Aspen’s marketing department, including Product Management, Product Marketing, and Regional Marketing staff. The Director will have responsibility to develop and execute Aspen’s marketing strategy that is aligned with company’s goals. The role will have the responsibility to develop, implement, and execute Aspen’s global strategy and partner with Aspen’s sales leadership to grow Aspen’s energy infrastructure and building construction segments. The Director will work closely with Sales, Technical Services, Manufacturing, Finance, and Commercial Operations to successfully and profitably grow Aspen’s business.

Job Responsibilities:

  • Build, manage and retain a team of industry-leading marketing professionals who will aggressively build our business and support development of a strong sales pipeline of opportunities. Current marketing roles, include Product Management, Product Marketing, and Regional Marketing.

  • Responsible and accountable to demonstrate strong collaboration and teamwork with Aspen’s sales, sales effectiveness, technical service, commercial operations team; insuring effectiveness and efficiency of the commercial organization.

  • Execute Aspen’s performance management system, by setting performance goals and objectives, performing employee performance reviews.

  • Provide leadership to team members leveraging the strengths of the team and holding people accountable.

  • Develop and implement strategic and tactical plans to achieve corporate top-line revenue growth and gross margin objectives.

  • Conduct market segment research and analysis to determine market trends, competitor strategies.

  • Responsible for value proposition development, validation and refinement for energy infrastructure and building construction segments.

  • Responsibility for brand management and corporate identity, manage the company image on social media channels, and analyze channel effectiveness against company goals.

  • Lead the operation of a company’s website and digital programs.

  • Develop and manage marketing operating budgets.

  • Plan and oversee advertising, direct marketing, promotion, and customer events.

  • Overall responsibility for Aspen’s Product Management function, including Aspen’s stage-gate product development process, which is led by the Product Management role reporting to this position. Drive product development, working closely with manufacturing, R&D, sales, and marketing from product creation through go-to-market strategy.

  • Develop and recommend product positioning and pricing strategy to produce the highest possible long-term market share.

  • Coordinate ongoing support of the regional sales team to ensure best practices in sales effectiveness are practiced, monitored, and optimized.

  • Coordinate marketing campaigns with sales activities globally.

  • Perform competitive product analysis.

  • Represent the Company with the highest level of professionalism to customers, suppliers, and investors.

  • Manage agency providers, consultants, freelancers and other suppliers, including contract negotiation and management

  • Adopt and follow Aspen’s core values of Safety, Quality, Integrity, Teamwork, Customer and Innovation on both a personal and professional level.

Special Skills:

  • Ability to communicate effectively in orally or in written form with co-management, internal and external customers.

  • Self-starter with the ability to work with a team as well as individually

  • Willingness to travel up to 30% of the time, both domestic and international.

  • Strong proficiency in Microsoft Office Tools, especially Excel, Powerpoint and Word.

Job Requirements:

  • Demonstrated in-depth sales and marketing techniques and financial principles.

  • Demonstrated ability to anticipate and solve practical problems or resolve issues.

  • Proven management and direction of staff including recruitment, selection and development to achieve Company goals and objectives.

  • Entrepreneurial spirit, highly diligent and committed to the organization’s goals and objectives.

  • Demonstrated bias for action (high-energy) and proven success as a team player.

  • Proven ability to create and communicate a vision which enables others to see it and “buy-in” to the plan.

  • Proven strategic thinking combined with a strong tactical ability to achieve goals.

  • Demonstrates high integrity, strong work ethic, and desire to succeed.

  • A proven bold thinker who can see the possibilities of new markets and articulate plans to realize goals.

Job Qualifications:

  • Minimum of a Bachelor’s Degree Marketing and/or Engineering or other like technical degree required, additional Marketing and/or Business courses or an MBA highly desirable.

  • Minimum of 10 years of experience in marketing and marketing leadership roles.

Aspen Aerogels is taking every measure to protect our employees and visitors during the Covid-19 pandemic.

Aspen Aerogels, Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The EEO is the Law poster is available here:

Aspen Aerogels, Inc. is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to or call (508) 466-3111 and let us know the nature of your request and your contact information.