Pathlight Group Deelopment & Communications Coord in Northampton, Massachusetts
Development and Communications Coordinator - Digital Media 19.93-21.58 per hour Salary Full Time Summary of Position: We\'ve got stories to tell, and we need your digital media skills to help us tell them! The digital media coordinator works as part of the award-winning Communications team to tell the world about Pathlight and the people we serve. We believe that people with intellectual disabilities and those with autism need to be represented - their voices heard, and their faces seen. As a digital media specialist, you create videos, take photos, make social media posts, and much more toward that goal. The digital media coordinator also sets up websites to support events, updates website contents, supports recruitment efforts, supports marketing efforts to the public. Experience and skills needed: Advanced skills in video editing, photography, Microsoft Office, task management software, photo and video editing software. Knowledge of Wordpress and various plugins Must be able to maintain regular attendance. Strong writing and oral communication skills. Able to handle multiple tasks and responsibilities, bringing all in on deadline. Skilled at relationship building, both inside the organization and in the community. Specific duties: Working with the Communications manager and director, develops and implements overall Pathlight communications strategy for the year; additional campaigns for Whole Children and Autism Connections as necessary Markets classes for Whole Children and Milestones (catalog of classes 4x/year) - video, social media, website updates Markets special events for all programs (third party events, the film festival, theater show) - email, video, social media, paid ads Supports Development manager in fundraising efforts, including creating videos to support campaigns, setting up of online fundraisers, taking photos Supports Development in Special Events publicity, including video, photography, social media (all platforms) Supports Pathlight in recruitment efforts (online ads, Facebook events, video, social media support) Content updates to all websites Performs analysis of enrollment stats and shifts strategies accordingly Performs data analysis of website functionality and back-end reporting using current tools available. Ensuring constant visibility in general community connection: Social media posting: TikTok, Instagram Reels, Facebook Stories, any new technology platforms emerging Social Media campaigns around a certain topic (Autism Awareness, or Down Syndrome Awareness, etc) involves text, research, video Ensuring diverse representation in all media, planning for taking/obtaining a range of images. Responsible to ensuring all releases are obtained and in order for all use of photos. Develop and implement plan to market Whole Selves to outside audience to include schools, other geographic locations, parents, other professionals.