Job Information
Smith College Assistant Director for Marketing in Northampton, Massachusetts
NORTHAMPTON Assistant Director for Engagement and Marketing Working within the Alumnae Relations and Development department, the Assistant Director of Digital Engagement and Marketing develops and implements digital strategies that engage alums and donors. Under the supervision of the Director of Alumnae and Donor Communications, this role strategizes and defines the intersection of overall marketing strategies and existing digital platforms. This role oversees two Communication Coordinators responsible for the bulk of the department\'s digital and print communication production, ensuring effective calendaring, project management, fundraising campaigns, Pardot journeys, segmentation, accessibility and more. The Assistant Director will provide analysis on the effectiveness of various campaigns and tools and make suggestions for strategy changes. To be successful, the Assistant Director must be comfortable working in a fast-paced, team-oriented environment with strong attention to detail and experience with digital marketing campaigns, social media and data analysis. Take appropriate actions to support a diverse workforce and participate in the college\'s efforts to create a respectful, inclusive and welcoming work environment. Minimum Qualifications (knowledge, skills, education, experience, certifications, licenses) Bachelor\'s Degree. Minimum of five years of progressive work experience in email marketing, digital engagement and communications. Experience working with individuals from diverse backgrounds. Preferred Qualifications Significant experience in higher education philanthropy or closely related service organization preferred. Supervisory experience preferred. Skills Advanced knowledge of Pardot and Salesforce (or similar tools); proficiency in HTML and Drupal Exceptional verbal and written communication, interpersonal, customer service, organizational and time management skills Familiarity with and commitment to understanding the needs and preferences of a highly diverse group of constituents to foster engagement and relevance across demographic groups Experience with copyediting and proofreading Segmentation experience Familiarity with direct marketing best practices as well as social media and web trends, tools and analytics Familiarity with Google and Adobe Creative Suites For full job description please visit website.