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Teradyne Area Sales Manager in North Reading, Massachusetts

Area Sales Manager for the Northeast (CT, MA, ME, NH, NY and VT)

Do you want to create dramatic growth in the robotics industry? Then come join our team!

We develop the coolest autonomous mobile robots in the world and due to our talented and skilled group of employees and not least an outstanding team effort, we have positioned ourselves as the market leader within our field of expertise.


We are looking for an experienced Area Sales Manager, with a base in the Northeast. You will report to a Sales Director and develop sales further through a network of partners (Distributors, Certified Systems Integrators, OEMs), who were established during the company’s first years, and who already generate a considerable revenue. The distributor and integrator partners focus within the manufacturing and logistics industries, and therefore have extensive knowledge of their respective markets and focus on supplying effective, technical solutions.

Your primary areas of responsibility will be to support and develop our distributors, penetrate target Global Accounts and above all generate sales. You also know that creating results through distributors is an industry with many facets. Therefore, your task is to create interest for MiR products among end customers and focus among dealers in selling MiR’s innovative solutions.


  • Establishing new partnerships (distributors, integrators, OEMs, Global Account End Users) in the regions.

  • Support existing distributors as they go through our sales process (Qualify Project, Successful Robot Demo, Proof of Concept, Integration).

  • Visits to end customers.

  • Participate in PR and marketing events.

  • Responsible for preparing and executing on sales and marketing budgets.

  • Manage customer relationships, maintain or develop knowledge about our customers.

  • Build rapport with key decision makers on various customer functions and levels.

  • Focus on reporting, volume planning and forecasting, you will use existing tools for customer visit reports, contract management and the budget process in an accurate and timely manner.

In this exciting role you will be responsible for reaching targets, and you will support customers after the sale in conjunction with the technical support department.

As a partner for your distributors, you will have the technical know how to give in-depth product and application information and provide your distributors with advice. You will coordinate and communicate internally with partners and drive actions and decisions including the distribution of market information as well as competitive intelligence into the organization.


  • 5 or more years’ sales experience (distribution and / or manufacturer)

  • Demonstrable success in advising on / selling technical products.

  • Driven and have infectious energy and passion.

  • Ability to create trust among the dealers which is created through long term methodical and persistent effort.

  • Essential to possess and show cultural understanding, emotional intelligence, and responsiveness.


  • Bachelors Degree in Engineering or other technical discipline.


Mobile Industrial Robots A/S is a leading manufacturer of collaborative mobile robots. We are dedicated to developing user-friendly, flexible and safe robots to help companies increase the efficiency of their operations.

These unique, collaborative robots are now used by manufacturers in a wide range of industries and healthcare sectors to automate their in-house transportation.

As a first mover in the field, we have enjoyed a rapid, worldwide adoption of our unique and innovative robots.

Mobile Industrial Robots is an international and ambitious company, having dedicated employees who are passionate about making a difference and creating success and innovation within the world of robotics.

We are represented worldwide with branch offices and through an extensive distributor network.

Please visit our website for more information:

Current openings may involve access to export controlled technology and may be subject to export licensing requirements prior to employment. ATTENTION APPLICANTS WITH DISABILITIES: If you’re unable to access our on-line application due to a disability you may visit one of our locations or our Corporate Office at 600 Riverpark Drive, North Reading, MA and request a paper application form. In addition, you may also contact the HR Service Center at 978-370-3041 or contact them at for additional assistance. LitePoint, a Teradyne Company is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, age, disability status, protected veteran status, or any other characteristic protected by law. We are a VEVRAA Federal Contractor.