Watts Water Technologies, AERCO Brand Marketing Specialist in North Andover, Massachusetts
Watts is looking for an innovative Marketing Specialist responsible for creating and managing processes that ensure best practices in demand generation using both inbound and outbound marketing strategies. This individual oversees the development of integrated marketing campaigns and promotions for their assigned business unit. Additionally, the Marketing Specialist oversees the creation and maintenance of the master campaign calendar and consolidation and reporting of campaign performance metrics to drive improvements. This individual will act as a liaison between Marketing Communications and their assigned business units.This position can be based out of our North Andover MA or Saint Pauls NC facilities!
RESPONSIBILITIES AND DUTIES:
Developing, executing, and measuring integrated marketing campaigns that support their assigned business unit’s objectives and drive awareness and growth
Coordinating development of campaign deliverables with in-house and external teams
Assisting with coordination of trade shows/events and memberships related to their assigned business unit
Managing and driving the master marketing campaign calendar for all product lines
Consolidating and reporting marketing campaign performance metrics and driving improvement for all product lines
Bachelor’s degree in Marketing, Communications, Business, or a related field
This position has no direct reports
Minimum 5-7 years’ experience in Marketing and Marketing Communications
Demonstrated experience with marketing campaign planning and best practices
Demonstrated success in developing and launching marketing campaigns on time and on budget that deliver results
Demonstrated experience executing trade shows and events, advertising, and digital marketing activities
Proven experience in measuring and reporting marketing campaign results
Superior project management and organizational skills
Experience with Microsoft Excel, PowerPoint and Word
Experience with marketing automation platforms, like Marketo, preferred
Experience with HTML, CSS, and the Adobe Creative Suite a plus
Up to 20% travel
While performing the duties of this job, the employee is frequently required to walk, talk, and/or hear. The employee is occasionally required to stand, sit, and use hands to finger, handle, or feel.
Work in office environment
May occasionally be required to perform job duties outside the typical office setting
*As required by the Americans Disabilities Act (ADA)
EMPLOYEE CORE COMPETENCIES:1. Collaborate Across Workgroup2. Initiate Positive Change3. Deliver High Quality Results4. Focus on the Customer
Develops Self & Others
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Watts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. Any employee who needs a reasonable accommodation should contact Human Resources.
Watts Water family of companies designs, manufactures and commercializes high-quality, innovative products and solutions that promote the comfort and safety of people and the quality, conservation and control of water used in commercial, residential, industrial and municipal applications.
A $1.4 billion global company, listed on the New York Stock Exchange (NYSE) with presence in 3 regions and 17 countries.
Our extensive portfolio of products and leading brands range from highly technical to fast moving shelf goods and allows us to be present in the following categories: Plumbing & Flow Control, Water Quality & Conditioning, Drainage & Water Reuse, HVAC, and Municipal Waterworks. We strive to be the best long-term partner for installers, specifiers, distributors and OEM customers.
Plumbing, HVAC, Water Quality, and Gas
North Andover, MA, United States
Amsterdam, The Netherlands
About 5,000 employees