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WATTS Marketing Automation & Lead Program Manager in North Andover, Massachusetts

The Watts Water Technologies family of companies designs and manufactures valves and drains and related products that promote the comfort and safety of people and the quality, conservation and control of water used in commercial, residential, industrial, and municipal applications. Everything we design is made to keep the Earth’s most precious resource safer, cleaner, and more useful for our customers. This role defines, configures, documents, and trains the Global Marketing staff to create effective, systematic, and reportable marketing programs. The Marketing Automation & Lead Management Program Manager provides day to day support and administration for Watts’ Marketo marketing automation platform which includes lead data quality management, lead scoring, lead syncing, automated workflows, reports, analysis and troubleshooting. This role works with external partners to execute integrated campaigns within the marketing automation platform. Additionally, he/she manages the marketing qualified lead distribution system and follow-up process and the integration of the various Marketing technology platforms to create a single view of customer data.


  • Collaborate with our global Marketing teams to implement integrated campaign best practices for all outbound programs

  • Manage and maintain marketing automation system (Marketo) along with the involved processes, procedures, SLA’s, programs and technical workflows. Interpret and implement new requirements as required

  • Create Standard Operating Procedures for the creation of marketing programs within Marketo, acting as the primary “power user” to cross-train and support marketing team members on the best-practices and usage of the system

  • Manage outside partners on the setup and execution of marketing campaigns within Marketo system

  • Develop processes to continually improve database quality through data enrichment and data quality scoring

  • Analyze campaign performance to measure success and verify application of best practices and make recommendations for future change

  • Oversee marketing qualified lead distribution system and follow-up process, including lead assignment logic, lead source definition, and reporting

  • Oversee integration of various Marketing technology platforms with the goal of creating a single view of customer data including Marketing Automation, CRM, and CMS systems

  • Develop best practices for targeting and campaign development to effectively reach defined target audiences

  • Build out of campaigns as needed in marketing automation system

  • Communicate effectively with all levels of internal and external personnel, both verbally and in writing


  • Bachelor’s Degree in Marketing, Communications, Business or a related field


  • This position has no direct reports


  • 5-7 years of marketing experience with a B2B company and 3+ years of experience with marketing automation tools and CRM tools like Marketo and Salesforce

  • Demonstrated understanding of marketing automation best practices, industry standards, lead generation/nurturing, lead life-cycle and management, scoring models, data hygiene and database segmentation

  • Marketo Certified Expert preferred

  • Proactive ability to work effectively and with a sense of urgency in collaboration within and across a fast-paced, dynamic and metrics-driven environment

  • Strong Microsoft PowerPoint and Excel skills required as well as proficiency with the entire MS Office suite

  • Demonstrates strong problem-solving skills

  • Exceptional communication skills, strong writing skills

  • Positive attitude, detail and customer oriented with good multitasking and organizational ability

  • Up to 10% travel including international travel


While performing the duties of this job, the employee is frequently required to walk, talk, and/or hear. The employee is occasionally required to stand, sit, and use hands to finger, handle, or feel.


  • Work in office environment

  • May occasionally be required to perform job duties outside the typical office setting

*As required by the Americans Disabilities Act (ADA)

EMPLOYEE CORE COMPETENCIES:1. Collaborate Across Workgroup2. Initiate Positive Change3. Deliver High Quality Results4. Focus on the Customer

  1. Develops Self & Others

  2. Accountability

By linking this application to your LinkedIn profile, you agree that you consent to Watts and any of its affiliates, divisions, and/or third party service providers accessing and using the information on your LinkedIn profile for the purposes of assessing your application.

Watts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. Any employee who needs a reasonable accommodation should contact Human Resources.

Watts Water family of companies designs, manufactures and commercializes high-quality, innovative products and solutions that promote the comfort and safety of people and the quality, conservation and control of water used in commercial, residential, industrial and municipal applications.

A $1.4 billion global company, listed on the New York Stock Exchange (NYSE) with presence in 3 regions and 17 countries.

Our extensive portfolio of products and leading brands range from highly technical to fast moving shelf goods and allows us to be present in the following categories: Plumbing & Flow Control, Water Quality & Conditioning, Drainage & Water Reuse, HVAC, and Municipal Waterworks. We strive to be the best long-term partner for installers, specifiers, distributors and OEM customers.


Plumbing, HVAC, Water Quality, and Gas


North Andover, MA, United States

Amsterdam, The Netherlands

Shanghai, China

Company Size

About 5,000 employees