Watts Water Technologies, AERCO Brand Content Marketing Specialist in North Andover, Massachusetts

The Content Marketing Specialist is responsible for the development of compelling content and messaging to support key campaigns and new product introductions. This individual works with subject matter experts within the business to develop content for sales collateral such as brochures, flyers, white papers, websites, email campaigns, trade show graphics, press releases, advertisements, etc. Additionally, this individual oversees the development of strategies to maximize the reach of new content to key target audiences and develops & maintains a content marketing strategy and content publishing schedule. This individual also assists with creating, reviewing, and editing other materials as needed.


  • Developing, editing, and publishing of content to support key campaigns and new product introductions (50%)

  • Interviewing and interfacing with key subject matter experts to develop content (20%)

  • Developing content publishing calendar and strategies (15%)

  • Creating, reviewing, and editing materials as needed (10%)

  • Researching new content platforms and opportunities (5%)


  • Bachelor’s degree in English, Communications, or a related field


  • No direct reports


  • 5 Years of experience in a copywriting or content marketing position

  • Experience with AP writing style

  • Experience with marketing automation systems, Marketo experience a plus

  • Experience with Microsoft Office suite including Word, Excel, and PowerPoint

  • Demonstrated desire to work and collaborate with others on development of messaging

  • Ability to work independently with wide range of business stakeholders

  • Good organizational skills

  • Up to 5% travel may be required


While performing the duties of this job, the employee is frequently required to walk, talk, and/or hear. The employee is occasionally required to stand, sit, and use hands to finger, handle, or feel. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include: close vision, color vision, peripheral vision, depth perception and ability to adjust focus.


  • Work in office environment or Work in a manufacturing environment

  • May occasionally be required to perform job duties outside the typical office setting.

*As required by the Americans Disabilities Act (ADA)

EMPLOYEE CORE COMPETENCIES:1. Collaborate Across Workgroup2. Initiate Positive Change3. Deliver High Quality Results4. Focus on the Customer

  1. Develops Self & Others

  2. Accountability

By linking this application to your LinkedIn profile, you agree that you consent to Watts and any of its affiliates, divisions, and/or third party service providers accessing and using the information on your LinkedIn profile for the purposes of assessing your application.

Watts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. Any employee who needs a reasonable accommodation should contact Human Resources.

Watts Water family of companies designs, manufactures and commercializes high-quality, innovative products and solutions that promote the comfort and safety of people and the quality, conservation and control of water used in commercial, residential, industrial and municipal applications.

A $1.4 billion global company, listed on the New York Stock Exchange (NYSE) with presence in 3 regions and 17 countries.

Our extensive portfolio of products and leading brands range from highly technical to fast moving shelf goods and allows us to be present in the following categories: Plumbing & Flow Control, Water Quality & Conditioning, Drainage & Water Reuse, HVAC, and Municipal Waterworks. We strive to be the best long-term partner for installers, specifiers, distributors and OEM customers.


Plumbing, HVAC, Water Quality, and Gas


North Andover, MA, United States

Amsterdam, The Netherlands

Shanghai, China

Company Size

About 5,000 employees