Job Information
Spindrift Trade Marketing Specialist in Newton, Massachusetts
As Spindrift’s Trade Marketing Specialist, you will be an integral team player that will enhance our customer and distributor relationships and ultimately, drive sales. You will work on both Spindrift Sparkling, our well-established sparkling water brand, as well as Spindrift Spiked, our hard seltzer brand. We are committed to building a diverse and inclusive culture and are looking for a talented addition to our small but mighty team. This role will report to the Sr. Manager, Marketing Operations.
Our team is fast-paced, fun-loving and fanatical about our delicious product and we’re looking for a Trade Marketing Specialist who is eager, super engaged and hands-on. This role will require you to enable brand programming in the field. You’ll do this by working with creative partners and sales team members to ensure in-store collateral, point of sale materials and field marketing are compelling and timely. We seek a candidate who is thoughtful, curious and cares deeply about creating quality work on time and on budget. The goal is to establish our trade marketing practice as a center of excellence.
The ideal candidate is excited by the challenge of breaking through the clutter and competition in the retail environment, pushing our brand’s message and products through the retailer (or distributor) to the shopper – across all channels and retail partners.
You will partner closely with members of the sales and marketing teams to deliver executions that excite our customers and distribution partners. You will assist in vetting vendors and tools to add to our trade marketing capabilities, and in creating systems to support our growth.
What You'll Do
Build positive and collaborative relationships cross-departmentally, serving as first point of contact for trade, with the sales team
Coordinate the development of selling materials for Spindrift Sparkling and Spiked by working with sales, marketing and external partners. Examples of materials include, but are not limited to:
Sell-in tools and presentations across all channels
- Branded swag, merchandise and couponing programs (print and digital)
Support trade show activation and manage sampling event opportunities
Oversee internal fulfillment center for branded swag, merchandise and printed coupons
Support, and at times lead, digital shopper and in-store marketing opportunities
Monitor the retail landscape for best practices, make recommendations for improvement and implement as approved
Assist with marketing promotion analysis, summarizing key learnings and recommendations
Requirements
Who You Are
You have 2-3 years of relevant marketing experience. Beverage experience, non-alc and/or alcohol is a plus
You are the hard working, bias for action, roll-up-your-sleeves-and-get-projects-done type
You have an entrepreneurial attitude that enjoys building the foundations for success
You have rock-solid communication and presentation building skills – along with the ability to communicate and recap succinctly
You have proficiency with business applications – MS Office, Zoom, experience with Asana is a plus
You have strong project management skills
You are detail oriented
You have an overachiever yet no-task-is-too-small mentality
You are collaborative, solution-oriented, and have a grace under fire mentality
Bachelor’s degree in business or marketing is preferred, but not required
Benefits
The salary range for this position is $57,000 to $63,000 and is dependent upon the candidate’s experience prior to joining Spindrift. In addition, we offer the following compensation and benefits:
Short-term and long-term incentive programs specific to level and department
Medical, dental, and vision insurance, with a current employer contribution rate of 80% towards monthly premiums, regardless of plan type selected
Company-paid life insurance, and a 401k retirement savings plan
Monthly cell phone allowance
Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education
A host of voluntary benefits including but not limited to additional life insurance, short-term disability and long-term disability insurance, pet insurance, commuter benefits, etc.
In addition to any paid leave benefits required by regulation, the company provides paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time