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HouseWorks Marketing Intern in Newton, Massachusetts

About HouseWorks

Fueled by a real understanding of today?s challenges, HouseWorks is committed to a fundamental re-imagining of what it means to age. With over 20 years of operating experience, we have built a replicable service prototype, developed profitable, long-standing referral relationships, and created an innovative brand that positions us to serve the future customer. HouseWorks has grown to be one of the largest single-site private home care companies in the country and is dedicated to improving the health and well-being of its employees and the people it serves. We are embarking on an exciting new growth chapter that focuses on client service excellence, caregiver engagement, technological innovation, and growth in new markets.

The Opportunity

HouseWorks is a mission-driven organization dedicated to improving the lives of seniors as they age. We are passionate about what we do?providing seniors and their families with a vetted and coordinated in-home service network that is high-touch, tech-enabled, and extremely well managed. The market opportunity is significant, and demand is growing as the baby boomers age and the home becomes the epicenter for care as consumers demand convenience, higher-quality and lower-cost solutions.

HouseWorks people are our greatest asset. We are looking for a dedicated Marketing Intern who is open-minded, a fast learner, enthusiastic, and adaptable to join us in our Newton, MA. The Marketing Intern will report to the Marketing Manager.

Key Responsibilities

  • Helping with crucial ?data hygiene? of contact/email lists for outbound marketing

  • Business intelligence

  • Researching geographic and demographic factors as part of a market assessment

  • Creating contact lists for sales campaigns, marketing; data entry

  • Assisting with design and production of promotional mailings to referral sources, existing clients

  • Event marketing support including design and production of marketing handouts, taking photos and videos at events for social marketing

  • Writing blog posts

  • Assisting with deployment of internal communications (team member recognition)

  • Supporting human resources with the collection and creation of people stories

  • Assisting with deployment of email campaigns

  • Proofreading, editing

  • Learning about home care industry, senior health, elder services and supports, and marketing to older adults

Key Qualifications & Requirements

  • An entrepreneurial spirit

  • Enthusiasm for learning

  • Phone experience desirable but not required

  • Be a current college student or a recent graduate with focus/interest in Marketing and/or Human Resources

  • Proficiency in Microsoft Office applications (Word, Excel, PowerPoint) required

  • Effective communication skills, both written and oral

  • Strong attention to written detail. Must be capable of writing entire ideas clearly and without significant written, grammatical, or punctuation errors.

  • Experience conducting marketing research and outreach preferred

  • Ability to multitask, prioritize tasks and meet deadlines independently and collaboratively

We will work with your academic advisors and career centers to get you school credit!