Job Information
HouseWorks Marketing Intern in Newton, Massachusetts
About HouseWorks
Fueled by a real understanding of today?s challenges, HouseWorks is committed to a fundamental re-imagining of what it means to age. With over 20 years of operating experience, we have built a replicable service prototype, developed profitable, long-standing referral relationships, and created an innovative brand that positions us to serve the future customer. HouseWorks has grown to be one of the largest single-site private home care companies in the country and is dedicated to improving the health and well-being of its employees and the people it serves. We are embarking on an exciting new growth chapter that focuses on client service excellence, caregiver engagement, technological innovation, and growth in new markets.
The Opportunity
HouseWorks is a mission-driven organization dedicated to improving the lives of seniors as they age. We are passionate about what we do?providing seniors and their families with a vetted and coordinated in-home service network that is high-touch, tech-enabled, and extremely well managed. The market opportunity is significant, and demand is growing as the baby boomers age and the home becomes the epicenter for care as consumers demand convenience, higher-quality and lower-cost solutions.
HouseWorks people are our greatest asset. We are looking for a dedicated Marketing Intern who is open-minded, a fast learner, enthusiastic, and adaptable to join us in our Newton, MA. The Marketing Intern will report to the Marketing Manager.
Key Responsibilities
Helping with crucial ?data hygiene? of contact/email lists for outbound marketing
Business intelligence
Researching geographic and demographic factors as part of a market assessment
Creating contact lists for sales campaigns, marketing; data entry
Assisting with design and production of promotional mailings to referral sources, existing clients
Event marketing support including design and production of marketing handouts, taking photos and videos at events for social marketing
Writing blog posts
Assisting with deployment of internal communications (team member recognition)
Supporting human resources with the collection and creation of people stories
Assisting with deployment of email campaigns
Proofreading, editing
Learning about home care industry, senior health, elder services and supports, and marketing to older adults
Key Qualifications & Requirements
An entrepreneurial spirit
Enthusiasm for learning
Phone experience desirable but not required
Be a current college student or a recent graduate with focus/interest in Marketing and/or Human Resources
Proficiency in Microsoft Office applications (Word, Excel, PowerPoint) required
Effective communication skills, both written and oral
Strong attention to written detail. Must be capable of writing entire ideas clearly and without significant written, grammatical, or punctuation errors.
Experience conducting marketing research and outreach preferred
Ability to multitask, prioritize tasks and meet deadlines independently and collaboratively
We will work with your academic advisors and career centers to get you school credit!