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Sallie Mae Director, Digital Analytics in Newton, Massachusetts

Director, Digital Analytics

Newark - Continental, DE

Who we are:

Sallie Mae is proud to help Americans aspiring to create the life they imagine—whether that means helping them make college happen, or other endeavors they pursue to invest in their future. Our colleagues across departments and across the country are united in our passion and our customer-first approach. Whether you want to join a growing company, be part of an agile workforce, or gain new skills—you’re in the right place.

What You'll Contribute

The Director of Digital Analytics will work collaboratively with multiple business units within the organization. This includes Marketing Technology, Brand, Corporate Communications, Marketing and Servicing. The individual will need to be able to prioritize cross-functional projects effectively. The individual should have deep experience with web-based analytics, with the ability to provide guidance and strategic recommendations to the aforementioned groups based on analysis and trending of site data.

The individual will design and manage a suite of reporting, ensuring it meets the business needs. It’s expected that the director will become a subject matter expert and determine what information is necessary and how to best present it to the business. The individual must be able to present complicated analytics in a clear and concise manner to a variety of audiences, including senior management. The individual will be asked to leverage analytics to improve the holistic customer experience on the web site and provide continued insight to that end.

Experience in pathing analysis, user behavior, waterfall/fallout analysis and site testing are a must. The individual should be familiar with the major web analytics tools, in particular with Adobe. The individual should have knowledge and understanding of site QA, tagging requirements, CX tools, such as commenting and social media tools, and tag management tools. The individual should be able to use analytics to make recommendations that drive fundamental improvements to the site experience. The individual will work with the website technology team to identify gaps in the data capture strategy and collaboratively implement enhancements.

The individual must possess strong leadership skills and be able to work autonomously and effectively in a dynamic and changing work environment. Communication and prioritization skills are a must, as is the ability to present information, strategy, and recommendations clearly and succinctly to senior management

What You'll Do


% of Time Spent

• Strategic Management

· Provides strategic guidance to business managers

· Serves as a subject matter expert in all aspects of web analytics

· Provides digital funnel efficiency analysis and recommendations Design testing strategies to optimize new and existing features

· Continuous development / refinement of techniques to improve business outcome


• Reporting, Documentation and Control

· Creates, builds and manages reporting suite to cover business needs

· Creates executive-type presentations with structured format to share results

· Ensures all processes are well documented with appropriate controls


• Ad-Hoc Analysis

· Proactively produces insightful analytics to drive the business forward

· Helps respond to inquiries about specific web analytics questions


• People Management

· Leads a team of seasoned Digital/Web Analytics professionals as well as up-and-coming professionals

  • Retains and develops talent


The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

Required Qualifications:

What You Need to Succeed

Being focused on our customer helps us to deliver a lasting impression and instill trust. Through collaboration and teamwork, we are able to communicate effectively across departments leading to better decision quality. We hold ourselves to the highest standards ensuring accountability in all we do to deliver on our mission and shared values.

A leader at Sallie Mae will need to be strategic with their teams to achieve our corporate goals. Their ability to drive our vision and purpose amongst their teams and helping them to develop to the next level of talent will be imperative. Being able to adapt to situations quickly and effectively will foster a positive proactive work environment and result in a leader being successful at Sallie Mae.

What You Have

Minimum: Indicate minimum education, skills and experience required.

• BS in Business, Finance, Economics, Marketing, or related field and/or equivalent experience

• 8+ years’ quantitative experience

• 5-7 years’ experience in web analytics

• Deep experience with Adobe’s web suite, including Analytics

• Knowledge of CX tools, eg Sprinklr, Opinion lab, Qualtrics

• Proficient in MS Office including Excel and PowerPoint

Accountability - Hold self and others accountable to meet commitments.

Collaboration - Build partnerships and work collaboratively with others to meet shared objectives.

Communication - Develop and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Customer focus - Build strong customer relationships and delivers customer-centric solutions.

Decision quality - Make good and timely decisions that keep the organization moving forward.

Instill trust - Gain the confidence and trust of others through honesty, integrity, and authenticity.

Develop talent - Develop people to meet both their career goals and the organization’s goals.

Situational adaptability - Adapt approach and demeanor in real time to match the shifting demands of different situations.

Strategic mindset - See ahead to future possibilities and translate them into breakthrough strategies.

Drive vision and purpose - Paint a compelling picture of the vision and strategy that motivates others to action.

Preferred: Indicate “nice to haves” regarding education, skills, and experience.

• Master’s degree in Business, Finance, Economics, Marketing, or related field

• SAS/SQL knowledge

• Tag Management knowledge

• Knowledge of data visualization tools (Tableau and/or PowerBI)

• Understanding of Agile development principles

The Americans with Disabilities Act

The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the “essential functions” of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.

What You'll Get at Sallie Mae:

  • Comprehensive Compensation and Healthcare Benefits (Medical, Dental, Vision plans)

  • Financial Well-being : 401(k) company match, employee stock purchase plan, and basic life insurance and short-term disability are provided to employees at no cost

  • Work/Life Balance : Paid time off, time off to volunteer, and tuition reimbursement. In addition, after 6 months of employment, primary caregivers receive 12 weeks of 100% fully paid time off and secondary caregivers are eligible for 4 weeks of 100% fully paid time off, for birth or adoption

  • Wellness : Fitness centers/gym subsidies, free Fitbits with step challenges, and wellness education

Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. If you'd like more information about your EEO rights as an applicant, please click here. EEO is the Law Supplement. Click here to view the U.S. Pay Transparency Policy.