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Bright Horizons Director, Client Visibility and Engagement in Newton, Massachusetts

Come work with the very best in one of our corporate departments – Marketing, IT, finance, sales, human resources, and more. As part of our home office team, you’ll support all facets of our business, connect with colleagues across the country, and grow as a professional through numerous training and development opportunities that help expand careers. The preferred candidate will be within the Eastern Time Zone.

Primary purpose:

This role is responsible for defining, communicating, and implementing voice of the customer marketing for Bright Horizons’ Family Solutions care services and EdAssist education solutions to buying audiences, under the guidance of Marketing and Growth leadership. An ideal candidate will bring proven experience creating voice of the customer marketing strategies and programs, including building and growing communities, helping lead evangelism, and creating all kinds of customer related content – research, video, podcasts, case studies, PR, social media, and customer participation in events.

What you will do:

Working in conjunction with Marketing and Growth leadership, product marketing, revenue marketing, client relations and client services, you will lead in defining voice of the customer strategies that shape and tell the Bright Horizons Family Solutions and EdAssist stories. Make clients a key component of Bright Horizons B2B marketing as a key differentiator in how we create value for our targeted buyers – CHROs, VPs of Benefits, CLOs etc. As a key member of the B2B marketing team, the candidate will have the leading voice related to attaining client visibility and obtaining engagement to support the marketing strategy. The director will be the creator and driver of the voice of the customer strategy for the B2B business at Bright Horizons.

• Work with product marketing and revenue marketing to align to and evolve our positioning and messaging, and leveraging clients in revenue marketing campaigns to drive engagement among buyers

• Build communities of senior HR executives across functions, and vertical markets, to build brand engagement, affinity, and ultimately understanding the value of our solutions

• Work with content marketing to create engaging content featuring clients across a wide spectrum, including research reports, case studies, video, podcasts, plus PR, social media, and events

• Work collaboratively with client relations and client services to identify clients to meet marketing and client promotional objectives

• Work with the Marketing and Growth leadership team, and across the B2B marketing and client relations and services organizations, to create bold, authentic client storytelling befitting Bright Horizon’s market and innovative leadership.

What you bring to this role:

  • Bachelors degree in Marketing, English, Communications or related field

  • Masters or MBA degree preferred

  • 7+ years of customer marketing related experience, including the building of communities. Prior sales or account management experience is beneficial.

  • Experience leading and developing B2B voice of the customer programs, particularly starting and running communities, and understanding how to work cross-functionally to create authentic content from the community and clients at-large.

  • Strong ability to build relationships, internally and externally, but particularly with customers

  • Ability to facilitate senior level discussions with clients at the highest levels in the F1000, and with Bright Horizons senior executives

  • Experience in marketing to HR, and knowledge of key vertical markets, e.g. healthcare, manufacturing, financial services is preferred

  • A driver of strategy, continuous improvement, and ultimately results

  • Excellent leadership, verbal, and written communication skills

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HAVING TECHNICAL ISSUES WITH YOUR APPLICATION?

Contact us at bhrecruit@brighthorizons.com or 855-877-6866

Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster: EEO – English (https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) and EEO – Spanish (https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeosp.pdf) along with information on the Family and Medical Leave Act (FMLA) (https://www.dol.gov/whd/regs/compliance/posters/fmlaen.pdf) and Employee Polygraph Protection Act (EPPA) (https://www.dol.gov/whd/regs/compliance/posters/eppac.pdf) .

Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com . Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

Passion, possibilities, and purpose.

All three await you in a Bright Horizons ® career. Whether you work in one of our child care centers, a corporate office, or a family’s home, you’ll be part of a company named 20 times as one of FORTUNE’s “100 Best Companies to Work For.” (https://youtu.be/IkTDOR2cFHA) ​​​​​​​Join a team driven to make a difference, one child, one family, and one organization at a time. Come build a brighter future with us .

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