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Kelly Services Hiring for Social Media/ PR candidate in New Bedford in New Bedford, Massachusetts

Job Description

Hiring for Social Media/ PR candidate to work at a Top organization in New Bedford!

The Social Media and PR Manager will be responsible for the successful execution of all company and brand related social media and PR initiatives. The Social Media and PR Manager will be accountable for the evolution and execution success of developing company brands social media and PR image locally and nationally. Working closely with the Director of Marketing on content, social strategy, and ROI- this professional will work to develop and execute social and PR strategy with precision. The Social Media and PR Manager will have an intuitive understanding, as well as excitement and interest of the social media landscape and be social media savvy across all major social platforms inclusive of: Pinterest, Instagram, Facebook, Twitter, LinkedIn, YouTube, and all social media managing dashboards, inclusive of Hoot Suite and Hub Spot.

This professional will use their talent and appreciation of social media and PR to build brand awareness, drive sales and leads, and tell engaging stories to acquire PR opportunities and optimal social positioning. Must be comfortable and confident with interacting with a variety of media outlets, comfortable with public speaking, cold calling, and pitching stories. The ideal candidate will have a passion for food.

Essential Functions:

  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Write effective press releases. Provide all media (publications, blogs, social media partners, cable TV, radio, web sites, partners etc.) with notices of upcoming product releases, newsworthy events, and story pitches.

  • Coordinate and execute all PR related photo and video shoots and photo/video display.

  • Develop strong media relations with media partners and manage the PR calendar to plan out all PR opportunities and happenings.

  • Build and execute social media strategy through research, benchmarking, messaging, and audience identification.

  • Proficient in Content Creation- Write, develop, and strategize content production and scheduling and advice on best methods of execution.

  • Assist with crisis management, bad reviews, and negative news communications.

  • Generate, edit, publish, and share content daily (original text, images, video, and HTML).

  • Build meaningful connections and encourage community members through dialog and messaging.

  • Create and maintain company social media pages daily and profiles.

  • Moderate user-generated content and messages appropriately, based on company and community policies. Respond to social media inquiries and PR inquiries in a timely professional manner.

  • Create and implement social media marketing plan and editorial calendar.

  • Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness of campaigns and posts; utilize this information to positively affect future outcomes. Report all captured data frequently to Director of Marketing.

  • Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach.

  • Develop a data driven understanding of the voice of consumer (VOC) to further identify our ideal consumer persona.

  • Continuously reach out to a variety of media outlets regularly to achieve PR opportunity acquisition goals.

  • Utilize public relations analytical and media outreach interface- manage this dashboard regularly.

Competencies:

  1. Communication Proficiency.

  2. Business Acumen.

  3. Customer/Client Focus.

  4. Decision Making.

  5. Financial Management.

  6. Results Driven.

  7. Strategic Thinking

Supervisory Responsibility

This position has no supervisory responsibilities.

Position Type/Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Friday, 8:30 a.m. to 5 p.m.

Travel

Light to medium travel is possible with this position (tradeshows, press tours)

Required Education and Experience

  1. Bachelor-s degree in marketing, PR, communication, or related field.

  2. Two plus years- experience in PR, Social Media, and Digital Marketing

Preferred Education and Experience

  1. Bachelor-s degree.

  2. Food Industry Experience

  3. Social Media Experience

  4. PR Experience

Additional Eligibility Qualifications

Expertise with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)

Knowledge of project management and social media & PR best practices

Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns

Strong written and verbal communication skills

Experience with:

  • Managing social media campaigns, accountable for CTR-s and CVR-s

  • Leveraging social media presence to generate leads

  • Using social media as an avenue to generate leads in a B2B environment

  • Growing brand presence across social media

  • Utilizing various ad formats to drive brand awareness, engagement, and conversion in a B2B and B2C environment

  • Hashtags, Social Influencing and Social Influencers, Social campaign creation

  • Developing engaging, convincing content

  • Actionable insights

  • Story pitching

  • Obtaining the most optimal ROI out of every PR opportunity and maxing it out.

  • Viral campaigns

Please send resumes to 3219@kellyservices.com or call us today at 781-466-3400

Why Kelly ® ?

At Kelly

Services ® , we work with the best. Our clients include 95 of the Fortune

100 ™ companies, and more than 70,000 hiring managers rely on Kelly annually to access

the best talent to drive their business forward. If you only make one career connection today, connect

with Kelly.

AboutKelly Services ®

As a workforce advocate for over 70 years, we are proud to directly employ nearly 500,000 people

around the world and have a role in connecting thousands more with work through our global network of

talent suppliers and partners. Revenue in 2017 was $5.4 billion. Visit kellyservices.com and connect with us on Facebook, LinkedIn and Twitter .

Kelly Services is an equal opportunity employer including, but not limited to, Minorities, Females,

Individuals with Disabilities, Protected Veterans, Sexual Orientation, Gender Identity and is

committed to employing a diverse workforce. Equal Employment Opportunity

is The Law.

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