Clarks Shoes Retail Marketing Manager in Needham, Massachusetts
Retail Marketing Manager
Job Advert Description
Clarks is seeking a Retail Marketing Manager to develop strategies and programs to attract and engage consumers, reach/exceed financial goals and build the Clarks brand by driving traffic, revenue and maximizing efficiencies within the retail marketing channel. As the Retail Marketing Manager, you will plan, execute and evaluate the effectiveness of marketing programs, all while looking at ways to bring fresh ideas to retail marketing to excite consumers and drive consistent traffic to our owned and operated stores.
What You'll Do:
Partner with the Director of Marketing and VP of Retail to develop and activate the retail marketing strategy.
Develop programs to drive traffic and sales to Clarks Americas full-price and outlet stores with a focus on digital tactics.
Strategize ways to incentivize our loyal Clarks consumers through our in-store loyalty program. Develop programs to reach our existing consumer while also attracting new consumers for future growth opportunity.
Own and drive the regional trade planning calendar by partnering with functional input teams and incorporating global and regional direction.
Collaborate with BU Marketing and Global Marketing counterparts to ensure Americas retail needs are considered in development of creative assets.
Develop and manage the monthly in-store communication package to support campaign activation, visual marketing direction and sales opportunities.
Develop and deliver direct retail marketing campaign programming, creative brief and communications on time and with excellence.
Collaborate with ecommerce/digital marketing to deliver cohesive and coordinated consumer communication and promotional strategies and tactics.
Develop, execute, optimize and evaluate mall/local/store marketing opportunities ensuring they fall within financial budgets.
Coordinate with retail operations and merchandising teams to deliver effective field communication and direction while seeking continuous improvement opportunities and ensure brand and product stories come to life in retail stores.
Ensure annual budget is adhered to and look for opportunities to optimize budget and maximize ROI.
Balance brand marketing and commercial marketing messages to ensure we drive sales while also moving the brand forward.
Report out on performance of Retail Marketing initiatives to leadership.
Who You Are:
You have 3 - 5 years of retail marketing experience
You are a self starter and are driven to think strategically and problelm solve.
You are up to date on new marketing trends and technologies and have a pulse on the competitve landscape.
You have the clear ability to organize and deliver on time sensitive projectts independently.
You possess strong and effective creative project management and have an ability to lead and direct internal and external resources
You have experience in budget management and have demonstrated the ability to work within budget parameters to deliver projects on or under-budget.
You have excellent verbal and written communication skills (proven ability to manage up and across a matrixed org)
You are detail oriented and have the ability to manage time and multiple priorities
You are proficient in Microsoft Office and are comfortable leading presne
Clarks, based in Somerset, England, we.ve been at the forefront of innovative shoemaking since its foundation in 1825, when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time it was ground-breaking; a combination of invention and craftsmanship that’s remained at the heart of what the brand does now. In our archive of more than 22,000 pairs are shoes that have sparked revolutions and defined generations.
From the original Desert Boot (first designed by Nathan Clark and launched in 1950) to the iconic Wallabee, each design has an instantly recognisable signature—a unique combination of craftsmanship and innovation that make it unmistakably ours. We’re a global business operating retail, wholesale, franchise and online channels in over 100 markets worldwide supported by nearly 10,000 employees across the world.
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