International Data Group Outreach Marketing Manager, Consumer in Needham, Massachusetts
IDG is the world’s leading technology media, event, data and marketing services company operating at the intersection of media and marketing technology. We influence the most powerful tech buyers in the world — from business technologists to enthusiasts and everyone in between.
IDG Communications’ vision is to make the world a better place by enabling the right use of technology. As the leading global media and data company powered by 1st party relationships, our collaborative, innovative and customer focused culture fosters success for our customers and our employees.
Upon joining IDG, you can expect a stable, consultative, and hard charging work environment along with an office culture that rewards, recognizes, and respects achievement.
We offer competitive salaries, an outstanding benefits package and an atmosphere dedicated to advancing our passion in providing cutting-edge advertising & marketing solutions for our clients.
The Consumer division (known for brands like PCWorld, Macworld, Tech Advisor, & PC Welt to name a few) works closely with the rest of the B2B focused businesses but has a stand-alone element that allows us to adjust and apply strategies to work specifically for the nature of our Consumer business. Its revenue is spread across Direct sold media solutions, Indirect Programmatic and Network platform sales, Affiliate based revenues and paid for Reader solutions (print and digital).
As both media and marketing evolve, IDG continues its position in the market as a leader in delivering trusted solutions and content to its user base across the range of our 26 consumer sites across the globe. We have strong aspirations to further grow our audiences, traffic and revenues.
The Outreach Marketing Manager will play an integral role in moving the worldwide IDG Consumer business forward. Audience Marketing is at the intersection of content and product with audiences flowing into our sites where they are monetized by Direct Sold Advertising, Indirect Programmatic advertising and via our Affiliate partnerships.
This role will report directly to our Head of Global Consumer Audience and will oversee the worldwide audience growth related projects and strategy. To be successful in the Outreach Marketing Manager role at IDG, you must be confident in your ability to work toward aggressive strategic and audience goals set by the Consumer Leadership Team).
We are looking for someone with the ability to look down-field and plan for the evolving market while also ensuring our day-to-day needs and goals are also achieved. The Outreach Marketing Manager will be the driving force behind email and social media engagement. They will be tasked with implementing the appropriate strategies, tools, processes, and metrics that will guarantee a positive impact on our overall traffic levels and revenue growth.
We are dedicated to advancing our passion as being the best source for buying and using consumer technology across PC, Mac and general/home tech areas. Upon joining IDG as the Outreach Marketing Manager you can expect a stable, yet fast-paced work environment along with a culture that rewards, recognizes, and respects achievement.
Lead planning and oversee execution for IDG’s email marketing and social media calendars
Build and optimize segmentation and email content personalization strategies by leveraging user behavior and activity data.
You will be responsible for optimizing the email experience through building and merchandising a high volume of email and push-notification content
Own community building across Facebook, Pinterest, and emerging platforms from strategy to execution
Analyze and report on performance, using both quantitative and qualitative analysis to draw insights for optimization.
Deliver against key engagement and revenue goals for commerce and editorial emails.
Aligning with cross-functional internal teams such as Product, Editorial, and Creative to develop and launch digital initiatives that drive growth and retention across the portfolio.
Creating test plans for creative elements to drive increased engagements.
Contribute to and support IDG’s objectives in creating a work culture that makes IDG a great place to work including - training, development, respect, diversity, inclusion and wellness at work.
Minimum of 6+ years of email and social media marketing in a consumer environment
Extensive experience and excellent results in growing audience and engagements
Understanding of emerging technologies and how they can be leveraged for growth
A solid understanding of how to leverage data to test and execute growth strategies
Established track record of achieving growth across email and social media channels
Ability to build and maintain strong internal and external partnerships; must be able to work with various internal stakeholders in a collaborative & harmonious way and drive projects through to successful conclusion
Experience in CRM marketing with demonstrated substantial knowledge in CRM platforms and solutions for targeting, segmentation, campaign management, and email marketing
Experience in segmentation, testing methodology, and setting up and using email/marketing automation platforms for 4 years
Experience with various social media channels, Facebook, Instagram, TikTok, etc. and how each outreach strategies differ by platform
Successful applicants for this position must be fully vaccinated against COVID-19 as a condition of employment. Requests for reasonable accommodation on the basis of disability or religion will be considered.
Please upload a formatted version of your resume and cover letter during the application process.
IDG is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.
Career Level: Experienced (Non-Manager)
External Company Name: International Data Group, Inc.
External Company URL: http://www.idg.com
Street: 140 Kendrick St