International Data Group Marketing Director, IT Performance Benchmark and Sourcing Management in Needham, Massachusetts
IDC is seeking an innovative Marketing Director to accelerate the success of our IT Performance Benchmark and Sourcing Management offerings.
The Marketing Director, IT Performance Benchmark and Sourcing Management will be responsible for the development and execution of marketing programs that capture and nurture marketing leads across multiple channels. These programs will include outreach to our existing database through marketing automation, lead generation through events and search engine marketing. This individual will work closely with the VP of Marketing and other key stakeholders to define, prioritize and execute a marketing and sales enablement plan to develop this segment for IDC.
This position is located in IDC's Needham, MA headquarters.
IDC is the most respected global technology market research firm operating in over 110 countries worldwide. Our collaborative, innovative and entrepreneurial culture is the perfect place for you to discover your future.
In a world where technology is driving connectedness, innovation, and resiliency, IDC is focused on changing the way the world thinks about the impact of technology on business and society. Our people, data, and research create global insights that accelerate customer success. In 2020, IDC was recognized by the Institute of Industry Analyst Relations (IIAR) as the Analyst Firm of the Year for delivering critical, timely insights around the world, during a time when customers faced unprecedented challenges.
Lead the development and execution of innovative demand generation and lead generation efforts that accelerate the volume of marketing qualified leads.
Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend.
Develop integrated paid and organic programs that significantly increase the marketing database and overall pipeline (e.g., Google PPC, content marketing).
Develop creative approaches to building diverse assets including business value content such as digital white papers, website content, social media, and video to drive awareness and interest.
Work closely with product owner and key sales managers to build and deliver a full suite of sales enablement, training, and support tools.
Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps.
BA/BS in Marketing, Communications or other related degree or equivalent experience. MBA a plus.
8+ years of relevant B2B marketing experience, in the IT industry is preferred.
Experience with lead generation strategies is required.
Proven experience in managing the creation of marketing materials.
Strong organization, prioritization, planning, and strategic thinking skills.
Self-manages and motivated with the ability to juggle multiple deadlines and priorities.
Ability to work cross-functionally with strong relationship building and management skills.
Marketo experience a plus
Travel and event coverage as needed (post-COVID) – up to 10%
About IDC: International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,100 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.
IDC is an Equal Opportunity Employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, handicap, race, color, religion, gender, gender identity and expression, ancestry, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or other categories protected by law.
External Company Name: International Data Group, Inc.
External Company URL: http://www.idg.com
Street: 140 Kendrick St