Waters Paid Digital Media Manager (USA) in Milford, Massachusetts
In this role, you will have proven success leading large scale paid media campaigns in a B2B environment. You should be well-versed in the principles of search engine marketing (SEM), display, and paid social media. Your goal will be to dramatically scale revenue through paid acquisition and conversion rate optimization, and to ensure the highest possible return on investment (ROI).
Lead the day-to-day execution of paid media campaigns, in partnership with external agencies and internal teams
Regularly provide succinct, data-informed optimization recommendations that demonstrate fundamental understanding of full-funnel, multi-channel digital media programs
Consistently provide a critical and constructive point of view on digital program performance data and tactical campaign elements, such as keyword development, bidding strategy, campaign structure and ongoing optimizations, all with the goal of exceeding both campaign-level performance targets, as well as revenue targets
Manage day-to-day paid media agency relationship, ensuring campaigns are pacing on-target and that campaigns are in a constant state of testing and evolution
Day-to-day expectations of agency management also include maintenance and monitoring of audience testing, keyword bids, account budget caps, impression share, quality score, CPC, and other relevant metrics as campaign strategy matures
Create ad copy aligned with channel best practices (such as PPC, display and paid social)
Manage Google Display Network (GDN) strategy and execution, with strong focus on a trigger-based funnel-creation through placement listings, contextual targeting, and a robust remarketing strategy
Monitor and evaluate search results and performance across the major search channels, and generate scorecards for senior leadership related to all major metrics, goals tracking and revenue tracking
Recommend and lead creation of landing page experiences in support of all paid media campaigns. Continually test website experiences (calls-to-action, content and messaging) to create the best user experience and generate the most conversions.
Define a conversion rate optimization (CRO) plan to maximize visitor engagement and the conversion of visitors into sales
Collaborate strategically with other internal teams and subject matter experts, namely Chemistry, Customer Engagement, Digital Marketing, SEO, Social and Digital Commerce teams to develop and execute fully integrated campaigns. Suggest and develop new campaigns across multiple channels
Contribute to the definition of a tracking and attribution model to intelligently determine the source of traffic, leads and revenue
Perform QA and approve campaigns for go-live
Keep pace with search engine, PPC, and all other digital marketing trends and developments
Bachelor’s degree and a minimum of 5 years of experience running successful paid media campaigns in a B2B environment
Proven experience as a paid digital marketing/paid digital media specialist or manager
Comfortable with, and motivated by, ambitious performance and revenue targets attributed to paid media programs
Knowledge of digital marketing best practices (PPC, SEO, Email, Programmatic Display, Social) and proven understanding of paid media strategy and the marketing funnel
Experience optimizing landing pages and performing A/B and multivariate testing
Highly analytical and data driven.
Expert current knowledge of paid media platforms, such as Google Ads, Microsoft Advertising/Bing Ads, and paid social media platforms. Programmatic experience/experience with DSPs a plus
Working knowledge of web analysis tools including Google Analytics, SEMRush, Omniture/Adobe Analytics.
Strong ability to prioritize and respond with appropriate sense of urgency in a fast-paced deadline-driven environment
Strong verbal and written communication skills
Google AdWords and/or Bing certification preferred
Digital agency experience preferred
Experience in life sciences a plus, but not required
Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for more than 60 years. With more than 7,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.
Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We’re the problem solvers and innovators that aren’t afraid to take risks to transform the world of human health and well-being. We’re all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow.
Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status.
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Company Name: Waters Division
External Company URL: www.waters.com
Street: 34 Maple Street
Key Words: paid search, SEM, PPC, "Paid Media Manager", digital marketing, Google "zzz"