Waters Marketing Manager, BioPharmaceuticals in Milford, Massachusetts
The Marketing Manager within our Biopharma Segment team is responsible for working cross functionally to develop and implement tactical commercial plans to drive the fastest growing segment within Waters’ global $1.3 B Pharma business.
The Marketing Manager will leverage their scientific knowledge within this business to understand and quantify the key drivers that lead to purchasing decisions, and to position Waters’ right to win against a dynamic and competitive analytical technologies field.
This role requires the ability to influence internal and external stakeholders to help guide the execution of Waters’ corporate strategy within defined targets including the fast-growing Biopharma Outsourcing market. You will conduct market sizing and segmentation activities while implementing near term marketing strategies that position novel solutions and technologies at a world leading Specialty Measurement Company.
Develop and implement business plans to support short- and long-term Biopharma business objectives and positioning Waters' right-to-win for defined workflows.
Work with global field marketing teams to develop tactical plans to drive the Biopharma Outsourcing business.
Develop and promote solution positioning and marketing strategies for Biopharma across all product lines.
Manage the production of technical marketing literature and the development of marketing initiatives to support Field Marketing and Sales activities.
Work closely with Sales Enablement to develop and deliver high value sales training material for the Biopharma Outsourcing market.
Work closely with Demand Generation in developing and executing marketing campaigns to support the sales & marketing funnel to drive top line revenue.
Assess customer needs and define portfolio gaps.
Work collaboratively across the Waters organization, with Field Marketing, Scientific Operations, Strategic Marketing, Product Marketing, Product Management and R&D on current solutions and defining new solutions.
Demonstrate a solid understanding of the competitive landscape, be able identify threats and opportunities in real time, and create action plans accordingly.
Participate in, and where appropriate, organize meetings, seminars, tradeshows to promote the Waters brand, capture mindshare and bring knowledge into the organization.
Bachelor’s Degree in Science related field with at least 5 years experience. A Master’s Degree/PhD and MBA is strongly preferred.
Experience in the BioTech/BioPharmaceutical industry or the analytical technologies business, including demonstrating successful leadership.
Experience in the Biopharma Outsourcing market segment highly desirable.
Experience in emerging biopharmaceutical modalities and gene & cell therapies is a plus.
Successful track record implementing commercial or scientific projects or plans.
Evidence of good communication skills and of building good relationships with customers.
Commercial/marketing experience or experience in a customer facing role.
Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for more than 60 years. With more than 7,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.
Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We’re the problem solvers and innovators that aren’t afraid to take risks to transform the world of human health and well-being. We’re all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow.
Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status.
Company Name: Waters Division
External Company URL: www.waters.com
Street: 34 Maple Street