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Simplify Compliance Senior Marketing Coordinator in Middleton, Massachusetts

At the heart of Simplify Compliance is our people. People from many different backgrounds with different vantage points, opinions, and experiences. We strive to continually lead with our I2MPACT values and empower our employees to develop their full potential on a team that is passionate about acceptance, inclusivity, and achievement. Our employees are the driving force for the innovation, collaboration and creativity that enables our organization to deliver strategic success.

We are seeking a data-driven Senior Marketing Coordinator to support our growing Audience Development team. In this role, you will have the opportunity to hone your digital and analytical marketing skill sets, as well as nurture your creative side. A successful candidate will have 3-5 years experience, enjoy campaign optimization and segmentation, and will help engage and activate core audiences of our diverse B2B customers and prospects. If you have 3-5 years marketing experience, we want to talk with you!

Job Summary:

The Marketing Coordinator is responsible for ensuring cross-platform campaigns are executed efficiently and effectively, aligned with audience needs, market trends and in accordance with the goals and priorities of all lines of business across the organization. This position is integral to the content/lead generation strategy for Simplify Compliance.

Primary Duties and Responsibilities:

  • Convert strategy and marketing goals into compelling copy and promotional material by developing concise and engaging content for a variety of marketing campaigns

  • Manage, organize, and facilitate execution of marketing campaigns including: Email marketing, direct mail, interactive/web digital marketing, sales webinars, telemarketing and advertising efforts (SEO, SEM, and social)

  • Partner cross-functionally to develop content and ensure smooth product development/rollout and audience growth

  • Analyze ROI on marketing tactics and refine promotional plans on a continuous basis

  • Partner with marketing operations to manage list maintenance and improve the efficacy of targeted marketing for tracking online/offline conversion rates, prospect lists, opt out rates, etc.

  • Track sales revenue to ensure budgetary goals are met

    Additional Responsibilities:

  • Additional duties as assigned

    The Individual:

  • Highly organized with ability to multi task in a fast-paced environment

  • Ability to work collaboratively with other internal stakeholders and high-powered clients

  • Strong presentation, writing, and communication skills

  • Experience in B2B and/or product marketing preferred

  • Experience with Facebook Ads manager, Canva, and social media planning tools is a plus

  • Experience with Marketing Automation tools and processes a plus, specifically IBM Marketing Cloud

  • Working knowledge of HTML a plus

  • Basic knowledge of Wordpress a plus

    Qualifications:

  • Bachelor’s Degree

  • 3-5 years of marketing experience

  • Proficient in Outlook, Excel, Word and PowerPoint

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

    All external applicants must be legally eligible to immediately work in the country of hire without current or future sponsorship.

    If you require an accommodation under the Americans with Disabilities Act, Section 503 of the Rehabilitation Act or similar law in order to apply for employment at Simplify Compliance, please contact our Talent Acquisition Team 1.800.727.5257, ext. 8101.

    Job applicants may request to review the company's Affirmative Action plans by contacting the talent acquisition team/recruiter, Human Resources department or Chief People Officer.

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