Simplify Compliance Marketing Manager (Lead Generation) in Middleton, Massachusetts
We are looking for a Marketing Manager to join our team. You you will be responsible for all lead generation and inbound content marketing efforts for the Simplify Compliance healthcare, human resources management and safety brands. In this role, you will utilize proven marketing tactics such as landing page creation and conversion testing, paid search, online advertising, email marketing, and social media to grow the pipeline for the various sales teams. The successful candidate will have experience driving engagement and keeping the lead funnel full while monitoring the process flow and integration with Salesforce and the IBM marketing automation campaigns.
The Marketing Manager is responsible for developing and executing cross-platform campaigns to effectively drive growth. Reporting to the Marketing Director and collaborating with cross-functional teams?including sales, editorial, design, and web development?you will lead others in inbound and outbound marketing initiatives in a fast-paced environment.
Primary Duties and Responsibilities:
Develop, execute and optimize marketing campaigns to drive growth, including: Email marketing, direct mail, interactive/web marketing, sales webinars, telemarketing and advertising efforts (SEO, SEM, and social)
Collaborate with internal teams including marketing, sales, events operations, editorial data services and web development
Use reporting analytics tools to review, analyze, and optimize user experiences
Collaborate on content generation to meet inbound organic traffic goals
Contribute to the development of lead nurturing campaigns, including developing initial strategy, managing email and landing page creation, and sales communication
Analyze ROI on marketing tactics and refine promotional plans on a continuous basis
Track revenue and expenses to ensure budgetary goals are met
- Additional duties as assigned
Highly organized with ability to multi task in a fast-paced environment
Detail-oriented, highly organized, strong problem solving and analytical skills.
Experience with B2B marketing processes and best practices
Ability to work collaboratively with other internal stakeholders and high-powered clients
Strong presentation, writing, and communication skills
Experience in B2B and/or product marketing preferred
1-3 years of experience in a marketing management or similar marketing leadership role
Proficient in Outlook, Excel, Word and PowerPoint
Simplify Compliance is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status. All external applicants must be legally eligible to immediately work in the country of hire without current or future sponsorship.
If you are vision-impaired or have some other disability under the Americans with Disabilities Act or a similar law, and you wish to discuss potential accommodations related to applying for employment at Simplify Compliance, please contact our Talent Acquisition Team 1.800.727.5257.