Arrow Electronics Marketing Manager - Content, Media and Communications in Massachusetts
Marketing Manager - Content, Media and Communications
The Marketing Manager - Content, Media and Communications, will work cross-functionally to elevate Arrow's presence and positioning among IT solutions and services audiences globally by creating compelling original content and then distributing it through various media and communication channels externally as well as internally. This position will partner with marketing and business leaders across the globe as well as the Corporate Marketing and Communications teams. You must be a storyteller and a prolific writer who enjoys writing for the technology industry to be successful in this strategic role as part of which you will often write Arrow’s value proposition to different segments and personas, success stories, case studies, different types of thought leadership content as well as demand generation/campaign-focused content. You must be highly collaborative, goal-oriented and have the desire to work on new ideas and with a newly developed strategic team.
This role can be located anywhere in the US and is fully remote
What You’ll Be Doing
Create original content to express Arrow's value proposition to different audiences, align with overall brand value and publish to all internal and external channels
Own and manage end-to-end content plan as well as its execution for the Arrow ECS business
Collaborate and coordinate with regional or country marketing leaders on their content needs, incorporate in the overall content plan and then execute the plan
Thought leadership and Media
Establish, manage and supervise Arrow’s thought leadership content strategy, execution and calendar along with distribution plan including social and digital channels globally
Collaborate with Corporate Communications team to place Arrow’s identified thought leaders into local, regional and global media by proactively managing an aggressive media exposure plan
Create an ecosystem for turning thought leadership content into targeted media exposure aligned with the campaign calendar to attract unknown audiences to Arrow with the intent of acquiring their business
Drive strategy and execution of all internal communication needs for ECS business globally including global town halls, leadership talks and any other strategies needed to communicate progress on global strategies to Arrow internal constituents
Collaborate with Arrow’s corporate communications team on all external communications needs of ECS business including PR (on behalf of Arrow or its suppliers / partners) and manage ECS communications calendar
Plan and assist Arrow ECS senior executives in creating a differentiated presence through thought leadership among media, analysts, social and other applicable arenas
Assist global VP of Marketing in all departmental communication needs by creating, managing and executing a communication calendar aligned with global marketing and digital experience strategy and vision
What Are We Looking For?
Knowledge of and experience in the technology industry
Proven experience creating content, communications and collateral for technology industries
Experience creating content to gain media attention
Experience with writing articles
Able to work independently; receive minimal guidance
Experience with Microsoft Office suite and Powerpoint
Experience / Education
10+ years of marketing experience with a 4 year degree; or 8 years and an advanced degree; or equivalent experience.
3+ years of content creation experience in technology markets
What’s In It For You?
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Paid Time Off
Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
Short-Term/Long-Term Disability Insurance
Annual Hiring Range/Hourly Rate:
$138,600.00 - $169,400.00
Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.
US-CO-Denver, Colorado (Panorama Arrow Building)
Marketing and Communications
Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)
Arrow Electronics, Inc.'s policy is to provide equal employment opportunities to all qualified employees and applicants without regard to race, color, religion, age, sex, marital status, gender identity or expression, sexual orientation, national origin, disability, citizenship, veran status, genetic information, or any other characteristics protected by applicable state, federal or local laws. Our policy of equal employment opportunity and affirmative action applies to all employment decisions personnel policies and practices, or programs.
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