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Citizens Marketing Manager - Commercial in Massachusetts


Location: Remote

At Citizens, marketing is about understanding and engaging people, satisfying their needs, and building brand awareness and trust. We seek an experienced business-to-business marketer who is hungry to do this and more for our growing corporate bank. The ideal candidate has experience developing and executing marketing strategies and tactics that include website, social, search engine marketing, digital advertising, events, direct, content and account-based marketing. You will continuously test and learn with subject matter experts including business leaders, in-house and external Agencies, and centers of excellence such as advertising, brand, content, digital and data analytics.

If you are made ready for the rewarding challenge of performing your best everyday so we can do more for our clients, colleagues and community—we want to hear from you.

Primary Responsibilities: • Prepare clear and concise marketing and creative briefs—work with Growth Strategists to distill measurable objectives, strategies and tactics using data and customer insights to drive outcomes. • Keep the customer at the center of everything we do—serve as the voice of the customer and strive to optimize the client experience across channels and at every touchpoint. • Lead the flawless execution of integrated marketing programs--from start to finish drive on-brand, on-strategy, and on-time delivery. • Drive continuous improvement—test, learn and lead retrospective including performance analysis, reporting and recommendations to optimize marketing efficiency and effectiveness. • Manage budget and expenses–provide timely and accurate estimates and ensure all approved spend is accurately tracked and reported.


Qualifications & Requirements • Ability to plan, develop and implement comprehensive multi-channel marketing programs • Self-starter with proven ability to work collaboratively and with a sense of urgency • Excellent written and verbal communication skills • Clear thinker with strong project management, prioritization, and decision-making skills • Metrics-driven marketing mind with eye for creativity • Computer proficiency, including MS Office (specifically Power Point, Word and Excel) • Attention to detail • Minimum 7+ years of marketing experience

Marketing Manager–Commercial (Continued)

Preferred Skills/Experience: • Prior B2B financial services marketing experience • Familiarity with • Ability to track web metrics using Adobe Analytics • Experience with Agile methodologies

Education Bachelor’s degree required MBA or equivalent experience a plus

Why Work with Us At Citizens, you’ll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth. Hours and Work Schedule Hours per Week: 40 Work Schedule: Monday-Friday 8:00AM-5:00PM

About Citizens Bank Citizens Financial Group, Inc. is one of the nation’s oldest and largest financial institutions, with $188 billion in assets as of December 31, 2021. Headquartered in Providence, Rhode Island, Citizens offers a broad range of retail and commercial banking products and services to individuals, small businesses, middle-market companies, large corporations and institutions. Citizens helps its customers reach their potential by listening to them and by understanding their needs in order to offer tailored advice, ideas and solutions. In Consumer Banking, Citizens provides an integrated experience that includes mobile and online banking, a 24/7 customer contact center and the convenience of approximately 3,000 ATMs and approximately 940 branches in 11 states in the New England, Mid-Atlantic and Midwest regions. Consumer Banking products and services include a full range of banking, lending, savings, wealth management and small business offerings. In Commercial Banking, Citizens offers a broad complement of financial products and solutions, including lending and leasing, deposit and treasury management services, foreign exchange, interest rate and commodity risk management solutions, as well as loan syndication, corporate finance, merger and acquisition, and debt and equity capital markets capabilities. More information is available at or visit us on Twitter, LinkedIn or Facebook.


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Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer/Disabled/Veteran

Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.