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Seniorlink/Caregiver Homes Healthcare Business Development Rep in Massachusetts

Hiring Immediately!

Bilingual applicants are encouraged to apply. The Healthcare Business Development Rep will be responsible for planning and executing the sales and marketing plans in a defined territory. The Healthcare Business Development Rep will work closely with state and branch management to promote the Caregiver Homes program with the goal of meeting/exceeding qualified case and active case goals.

This role will service South of Boston.

  • Participate in the development, implementation and execution of quarterly strategic planning to meet/exceed qualified case and active case goals

  • Prospect, identify, qualify, quantify and prioritize all potential referral sources in the assigned territory (including but not limited to MCOs, PACEs, SCOs, AAAs, ASAPs, hospitals, health centers, physicians, SNFs, clinics, etc.)

  • 80% of time will be spent in the field selling/marketing

  • Develop, foster and manage strong relationships with all current and prospective referral sources in the territory

  • Manage and monitor the planning and participation in conferences, fairs and other events in accordance with branch plans and resources

  • Ensure that sales/marketing practices/standards and customer relations management tools are applied consistently across the state

  • Keep abreast of industry and community trends and changes

  • Analyze funnel trends and opportunities for growth within assigned territory

  • Other duties as assigned

  • Bachelor’s degree or equivalent in business, marketing, communications and/or health care

  • 2-4 years of relevant experience in sales or marketing

  • Excellent presentation skills, consistent approach and follow up, planning and business acumen, great rapport and relationship building skills

  • Must be able to work independently as well as within a team environment, be flexible, highly organized and be able to prioritize their work across assigned territory

  • Willingness/ability to do overnights as required

  • Effectively utilizes computer and hand-held devices and systems including internet applications, CRMs and Microsoft Office

  • Existing relationships with leaders, care managers, patient navigators, etc. within the given territory and/or successful experience working with equivalent positions in healthcare industry

  • In order to serve our families in their home, you must be able to travel by car within assigned geographic area; valid driver’s license and auto insurance is required.


Seniorlink is a tech-enabled health services company that builds care solutions to support family caregivers caring for loved ones at home. With nearly 20 years of care management expertise, Seniorlink blends experienced care coaches, proven protocols and an innovative app, to provide family health care solutions. The company’s commitment to and engagement of family caregivers paired with its reputation for delivering quality care, provides families with a high-touch, low cost alternative to facility-based care.

To learn more about Seniorlink, click here.

Seniorlink is an Equal Opportunity Employer*

DISCLAIMER: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

*Seniorlink supports families with diverse backgrounds and as an equal opportunity employer, we seek employees who reflect the diverse population we serve. Seniorlink complies with all applicable laws concerning hiring and employment practices and is firmly committed to fostering and maintaining a workplace free from discrimination. We pledge to hire, train, and promote our employees without regard to race, religion, gender, gender identity, genetic information, age, national origin, sexual orientation, disability, veteran status, or any other category protected by applicable law.

Seniorlink endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact People & Culture at 866-797-2333

ID: 2021-3199

External Company Name: Seniorlink, Inc.