Wolverine Worldwide Digital Marketing Specialist - Sperry in Massachusetts
From Paul Sperry and one man’s inventive spirit in 1935 to today, Sperry has forever inspired adventurous souls who strive for lives fully lived. Whether it’s the world’s first and original boat shoe or our sea-tested apparel, we equip all those who believe the best stories are written with your feet. So go out there, and live an adventure-filled life. Join our team and discover an odyssey in every day.
The Sperry Digital Marketing Specialist plays a key role in Sperry’s new customer acquisition and consideration. This candidate will support the brand’s paid efforts including paid media, influencers and events. This person has a passion for digital marketing and has their pulse on the latest paid media and influencer trends and seeks to find, test, analyze and leverage on-brand, creative solutions to drive customer demand.
Support Manager in the development of brand paid media strategy and briefing including the formulation of audience targeting strategies, linking strategies, and tracking and measurement for each campaign.
Traffic all creative assets, URLS, and tags to media agency including building all URLS for tracking brand media (Amazon, Paid Social, Display, Video etc.)
Responsible for Paid Media and Influencer reporting across all paid channels (gather, track and analyze data). Deliver weekly and program wrap reports.
Support Manager in development of robust influencer strategies that align with our brand vision and KPIs as well as seamlessly align with and support our brand marketing efforts.
Oversee outreach to influencer partners including sourcing, contracts, deliverables, and overall program management.
Analyze historical and current performance data to optimize influencer program strategy.
Partner with cross-functional teams to amplify influencer content across all channels and distribute assets accordingly.
Deliver insights on influencer content and platform trends to push innovation in our influencer programming and share with marketing team on a monthly basis.
Partner cross-functionally with brand marketing, digital and, sales to align on product information such a key messaging, launch dates and inventory in order to inform campaign briefs.
Support manager in the planning and execution of activations and events, ensuring programs are met on-budget and on-time, within scope.
Performs duties consistent with the Company’s AAP/EEO goals and policies.
Performs other duties as required/assigned by manager.
Bachelor’s degree or equivalent experience required.
1+ years of brand management or footwear experience, and social media savvy
1+ years of experience managing influencer program for a consumer brand.
1+ years of experience supporting paid media programs.
Ability to partner with cross-functional marketing and creative team to develop strong briefs and recommendations based on higher level brand and creative strategy.
Experience working within an omnichannel marketing environment
Business acumen, ability to prioritize and use insights to define and optimize marketing activations
Creative thinking and ability to adapt to new challenges
Strong appreciation for consumer insights
MS Outlook, Excel, Windows, and PowerPoint proficienct
Normal office environment. Some travel may be required.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).
External Job Posting Title: Digital Marketing Specialist - Sperry
External Company Name: Wolverine Worldwide
External Company URL: www.wolverineworldwide.com