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RedHat Account-Based Marketing Manager, Financial Services in Massachusetts

Job summary

The Red Hat North America Field Marketing team is looking for a strategic and practical Account-Based Marketing Manager for the financial services vertical to join us. In this role, you will foster deeper partnerships with strategic financial services customers that lead to deeper relationships and increased affinity for Red Hat. As a member of the team, you will plan and carry out highly customized marketing activities at the customer account levels, providing insights for decision-maker engagement while maximizing the efficiency of the sales and marketing process. Successful applicants must reside in a state where Red Hat is registered to do business.

Primary job responsibilities

  • Align closely with Sales team and oversee the planning and fulfillment of marketing strategy for a multi-million dollar named account

  • Map organizational decision-makers and identify key contacts within each named account

  • Analyze customer marketplace, company, firmographic, technographic, and intent data to inform a strategy to engage and support the customer

  • Develop personalized marketing campaigns to foster engagement, improve reputation, and grow the customer total lifetime value

  • Develop test plans and monitor performance results for multiple customer acquisition channels and life cycle campaigns

  • Provide regular updates on industry, company, and contacts to assigned sales account teams to identify potential selling opportunities

  • Create customized content for the account

  • Measure, report, and optimize marketing campaigns

Required skills

  • 5-7 years of experience in marketing

  • 5+ years of experience with building and carrying out 1:1 account-based marketing programs

  • Analytical mindset with the ability to track and report on leading campaign performance metrics as well as lagging revenue attribution, revenue influence, and ROI

  • Customer-focused, goal-focused, self-starter, problem solver, detail-oriented, organized, ability to multi-task and effectively manage time, excellent verbal and written communication skills

  • Writing and presentation skills to translate detailed content into impactful go to market materials including web, email, and social content

  • Experience planning, directing, and delivering digital marketing campaigns and social media strategies

  • Demonstrated ability to achieve hands-on results working cross-functionally with sales, marketing, and product teams

  • Solid project management, planning, and organizational skills with attention to detail

  • Bachelor's degree in marketing, communications, business, or a related field

  • Willingness to travel up to 25%


About Red Hat

Red Hat ( is the world’s leading provider of enterpriseopen source ( software solutions, using a community-powered approach to deliver reliable and high-performing Linux, hybrid cloud, container, and Kubernetes technologies. Red Hat helps customers integrate new and existing IT applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environments. Award-winning support, training, and consulting services make Red Hat a trusted adviser to the Fortune 500. As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, Red Hat can help organizations prepare for the digital future.


  • Comprehensive medical, dental, and vision coverage

  • Flexible Spending Account - healthcare and dependent care

  • Health Savings Account - high deductible medical plan

  • Retirement 401(k) with employer match

  • Paid time off and holidays

  • Paid parental leave plans for all new parents

  • Leave benefits including disability, paid family medical leave, and paid military leave

  • Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more!

Note : These benefits are only applicable to full time, permanent associates at Red Hat located in the United States.

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

Posting Location : Location Remote US MD

Posting date 1 month ago (1/29/2021 8:13 AM)

Job ID 84449

Category Corporate Marketing