Hologic Sr Manager, Mammography Portfolio Marketing in Marlborough, Massachusetts
Sr Manager, Mammography Portfolio Marketing
Marlborough, MA, United States
The Sr. Manager, Mammography Portfolio Marketing (Upstream) reporting to the Director, Screening Portfolio, will be instrumental in driving global portfolio growth strategies and leading a team of Product Managers delivering the next generation of innovations in patient care through new product development projects, strategic roadmap creation and successful global launches. This role interfaces closely with internal and external stakeholders and is a great leadership opportunity to help shape the future of mammography.
Set vision and drive strategies for Hologic’s market-leading mammography portfolio
Lead a team of global product managers focused on enhancing an innovative mammography portfolio
Establish clear portfolio priorities for team and division while defining and tracking KPIs
Direct team resources to optimize marketing contributions at core team level for new product development projects
Collaborate with cross-functional leadership teams to help teams meet milestones and ensure timely product launches with a high level of quality
Assess addressable markets and understand market access needs across global regions
Enhance voice-of-customer collection through various platforms, including in-field customer visits to better assess market opportunities and prioritizations
Collaborate with R&D and Commercial teams to establish unmet clinical needs, translate to design specifications with R&D and assist in validation planning and activities
Understand competitive landscape and integrate business needs into project and desired claims into marketing plan
Lead commercial diligence with Business Development on partnership and acquisition opportunities.
Develop comprehensive marketing plans including value proposition, messaging, key claims, customer segmentation and targeting, pricing strategy, and evidence-based strategy
Develop product launch strategy and partner with downstream marketing on required marketing materials for new product launch
Lead Mammography Ideation Project team members on Strategic Opportunity Assessment profile development, project charters and IDI gate review material development
Gain enrollment & alignment with Leadership Teams to invest in growth across products, portfolios, acquisitions and other initiatives
Advise and help execute lifecycle management activities including end-of-life planning and end-of-life roll out strategy
Build relationships with KOL's, Scientific and Medical Advisory Board members and relevant medical societies
Promote a culture of partnership with cross-functional teams while maintaining a shared level of urgency
Travel: Position requires 25% travel (international included).
BA/BS required, Master's/MBA preferred
Upstream marketing, new product development and launch experience required
Demonstrated experience in medical device market management and marketing concepts and practices (minimum 7 years’ experience)
Record of building, managing & developing teams of high-performance individual contributors
Strong analytical and financial modeling skills preferred
Excellent executive communication and presentation skills
Demonstrated success managing complex projects
Ability to collaborate and work with internal and external stakeholders in a dynamic environment
Demonstrated success working as an integral cross functional team member, ability to develop clinical expertise in medical devices and deep understanding of customer needs within medical device markets.
Agency and Third Party Recruiter Notice:
Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.
Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.
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